For Cabot's farm-fresh dairy and cheese products, Werner Design Werks designed the colorful packaging. The new design pays homage to vintage dairy branding and taps into indulgent elements of the product. The whimsical script detailing is sure to appeal to consumers looking for a quaint yet contemporary aesthetic, resulting in a stronger brand awareness among consumers.
According to the brand, its goal was to "communicate Cabot’s authentic heritage and build on the “modern rustic” aesthetic that’s synonymous with the brand: beloved plaid, simple but tasty flavor icons, and farm family messaging. Adding in creamy, indulgent colors and a script font that’s reminiscent of a vintage dairy vernacular. Cabot's history is as rich as their yogurt and their care is in every bite."
Image Credit: Cabot Triple Cream
What Makes This Trend Stand Out
- Vintage-inspired Packaging
- Designing packaging that harkens back to a bygone era can create a sense of nostalgia and authenticity for consumers.
- Indulgent Branding
- Using elements that suggest luxury and indulgence, like creamy colors and script fonts, can create a more premium brand image and appeal to consumers seeking a high-end experience.
- Modern Rustic Aesthetic
- Combining rustic, farm-inspired elements with modern design techniques can create a unique brand identity for companies that specialize in artisan or handcrafted products.
Sectors Adopting This
- Food and Beverage
- Creating nostalgic packaging for food and beverage products can help companies stand out in a crowded marketplace and appeal to consumers' emotions and memories.
- Retail
- Companies in the retail space can capitalize on the trend of vintage-inspired packaging by offering unique and eye-catching designs that appeal to consumers seeking unique and authentic products.
- Design
- Design firms can provide a valuable service to clients by helping them create packaging and branding that taps into the emotional and nostalgic appeal of vintage-inspired design elements.
