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Top 100 Branding Trends in August

From Musical Lyric Soda Cans to Nostalgic Food Truck Designs

— August 27, 2017 — Eco
August 2017 branding trends reveal a distinct dichotomy between brands taking advantage of pop culture to leverage their marketing campaigns, and those that evoke nostalgic imagery for the same purpose.

An example of the latter is Sprite's summer campaign, where the brand released limited edition cans that feature lyrics from popular artists. There are six available cans for each of the six artists featured, and the campaign is accompanied by a commercial that also features these artists.

While the concept of a food truck is a relatively modern one, the brand Grilled Cheese Wonderland is offering a food truck that is inspired by nostalgic 90s imagery. The truck is a vibrant pink color with a gradient orange to yellow effect, and serves to target Millennials who grew up in the 90s.
6.3
Score
Popularity
Activity
Freshness
100
Planet-Supporting Ice Creams
Planet-Supporting Ice Creams
These New Three Twins Ice Cream Treats Give Back to the Planet
<
99
Natural Nutrient-Dense Drinks
Natural Nutrient-Dense Drinks
The Bontá Hydration Mediterranean Diet Nutrient Beverages are Tasty
<
98
Artificial Ingredient-Free Hot Dogs
Artificial Ingredient-Free Hot Dogs
The McCormick Grill Mates Beef Franks Aren't Made with Fillers
<
97
Half-Full Cocktail Mixers
Half-Full Cocktail Mixers
Bottles from Swig + Swallow are Filled Halfway with Space for Alcohol
<
96
Coconut Mousse Pots
Coconut Mousse Pots
MUD Makes Chilled Vegan Desserts with Minimal Ingredients
<
95
Vegan Health-Supporting Supplements
Vegan Health-Supporting Supplements
GoSimple Offers High-Quality Nutrition-Focused Products
<
94
Color-Coded Spice Collections
Color-Coded Spice Collections
The Spice City Collection Features Vibrant Designs
<
93
Kid-Friendly Protein Brownies
Kid-Friendly Protein Brownies
The SimplyProtein Kids Chocolate Brownie Bars are Low in Sugar
<
92
Pizzeria-Inspired Frozen Pizzas
Pizzeria-Inspired Frozen Pizzas
The Dr. Oetker Virtuoso Classic Crust Frozen Pizzas are Artisanal
<
91
Barbie Mentorship Contests
Barbie Mentorship Contests
Barbie's 'You Can Be Anything' Campaign Mentors Young Girls
<
90
Video Vixen Cosmetic Collections
Video Vixen Cosmetic Collections
Karrueche's Fem Rosa Colourpop Makeup Collection is Rose-Inspired
<
89
Indulgent Appetizer Chips
Indulgent Appetizer Chips
The Lay's Bacon-Wrapped Jalapeño Popper Chips are Exclusively at Walmart
<
88
Universal Eye Shadow Shades
Universal Eye Shadow Shades
The Natural Love Eye Shadow Collection Complements All Skin Tones
<
87
Artisanal Vegan Ice Creams
Artisanal Vegan Ice Creams
The Häagen-Dazs Non-Dairy Ice Creams Feature Four New Flavors
<
86
Nitrogen-Infused Canned Coffees
Nitrogen-Infused Canned Coffees
The Death Wish Nitro Brew Coffee is Served without Sugar or Dairy
<
85
Steak-Specific Wines
Steak-Specific Wines
'Steakwine' Was Created Expressly for Pairing Steak and Wine
<
84
Musical Lyric Soda Cans
Musical Lyric Soda Cans
The Summer Sprite Cans Feature Popular Artists and are Limited Edition
<
83
Nutrient-Dense Snack Cakes
Nutrient-Dense Snack Cakes
The Garden Bites Superfood Veggie Cakes are Just 100 Calories Each
<
82
Iconic Candy Lip Balms
Iconic Candy Lip Balms
The Jelly Belly and Hershey's Movie Mix Lip Balms are Sweetly Inspired
<
81
Revolutionist Mezcal Branding
Revolutionist Mezcal Branding
'Ilegal Mezcal' is Advertised as a Mezcal for the People
<
80
Three-Liter Wine Bottles
Three-Liter Wine Bottles
Champs de Provence Rosé is Now Available in Oversized Packaging
<
79
Nut-Based Bottled Lattes
Nut-Based Bottled Lattes
Trader Joe's Organic Cold Brew Mocha Nut Latte Has a Cashew-Almond Base
<
78
Ramen-Flavored Chips
Ramen-Flavored Chips
The New Ramen-Flavored Pringles are Irresistibly Delicious
<
77
Aloe Vera-Infused Coconut Waters
Aloe Vera-Infused Coconut Waters
The Simplee Aloe Aloe Vera Coconut Water is Packed with Nutrients
<
76
Blooming Beverage Bottles
Blooming Beverage Bottles
The 'B-ing' Bottle Package Conveys Freshness to Consumers
<
75
Allergen-Free Snack Bars
Allergen-Free Snack Bars
The Enjoy Life Foods Baked Chewy Bars are Dessert-Inspired
<
74
Booze-Infused Jams
Booze-Infused Jams
'Drunk Jelly' Wine-Infused Jam Elevates Any PB & J Sandwich
<
73
Salt-Cured Portioned Poke Bowls
Salt-Cured Portioned Poke Bowls
The New Blue Hill Bay Smoked Fish Poke Bowls are Fresh and Tasty
<
72
Personalized Message Chocolates
Personalized Message Chocolates
The Kit Kat Chocolatory Offers a Service to Customize Sweet Gifts
<
71
Sustainability-Focused Milks
Sustainability-Focused Milks
The Arla Organic Free-Range Milk is a More Natural Alternative
<
70
Vegetable-Infused Waters
Vegetable-Infused Waters
The J.F. Rabbit Veg Water Drinks Have Six Calories Per Bottle or Less
<
69
Naturally Sweetened Fat-Free Yogurts
Naturally Sweetened Fat-Free Yogurts
Dannon Light & Fit Nonfat Yogurt Has No Artificial Sweeteners
<
68
Universally Priced CPGs
Universally Priced CPGs
Brandless Offers Common Household Goods Priced at $3 Each
<
67
Infused Iced Tea Giveaways
Infused Iced Tea Giveaways
Starbucks is Giving Away Its New Teavana Shaken Iced Teas This Friday
<
66
Mermaiden Highlighter Palettes
Mermaiden Highlighter Palettes
Bitter Lace Beauty's 'Mermaid Dreams Bundle' Has Shimmering Colors
<
65
Specialty Cold Brew Coffees
Specialty Cold Brew Coffees
Artemis Cold Brew Coffee is Made from the Beans of Speciality Roasters
<
64
Raw Ingredient Snack Bars
Raw Ingredient Snack Bars
The Pereg Raw Bars are a Healthy Alternative to Traditional Candy Bars
<
63
Coffee Beverage Cookies
Coffee Beverage Cookies
The Oreo Dunkin' Donuts Mocha Cookies are a Limited Edition Creation
<
62
Millennial-Targeted Airlines
Millennial-Targeted Airlines
'Joon' Airline is a Travel Experience for a Younger Demographic
<
61
Numbered Organic Juice Detoxes
Numbered Organic Juice Detoxes
Dietox Offers Consumers The Chance to Cleanse Their Bodies
<
60
Metabolism-Boosting Energy Drinks
Metabolism-Boosting Energy Drinks
The CELSIUS HEAT Energy Drinks are Carbonated and Flavorful
<
59
DIY Bread Kits
DIY Bread Kits
John McCambridge's 'Bread Tin Bakery' Brand Turns Consumers into Bakers
<
58
Indulgently Tart Dessert Yogurts
Indulgently Tart Dessert Yogurts
The Greek Gods Seriously Indulgent Yogurts are Premium
<
57
Enriched Coconut Water Drinks
Enriched Coconut Water Drinks
CocoPro Enhances the Protein in Coconut Water Beverages
<
56
Chocolate Brand Granola Bars
Chocolate Brand Granola Bars
The Goodness Knows Snack Bars are a Candy Bar Alternative
<
55
Instant Black Ramen Noodles
Instant Black Ramen Noodles
The Squid Ink Black Seafood Cup Noodles Have a Dark Broth
<
54
Amino Acid-Enriched Waters
Amino Acid-Enriched Waters
The Rejuvenation Spring Water Drinks Boost Metabolism
<
53
Geological Wine Labels
Geological Wine Labels
Pepe Raventos' Labels are Inspired by the Location They Were Sourced From
<
52
Remixed Cheese Flavors
Remixed Cheese Flavors
The New Kraft Singles BOLD Slices Elevate the Grilled Cheese Sandwich
<
51
Teen Film Makeup Brushes
Teen Film Makeup Brushes
The Mean Girls-Inspired Brush Collection Features a 'Burn Book' Case
<
50
Satisfying Low-Calorie Ice Creams
Satisfying Low-Calorie Ice Creams
The New Breyers Delights Low-Fat Ice Creams are High in Protein
<
49
Low-Fat Protein Ice Creams
Low-Fat Protein Ice Creams
The Kroger Simple Truth Low Cow Lite Ice Cream is a Healthy Alternative
<
48
Headline-Labeled Wine Bottles
Headline-Labeled Wine Bottles
Buzzfeed Wine Prints Your Favorite Headline on a Custom Bottle
<
47
Non-Alcoholic Gin Spirits
Non-Alcoholic Gin Spirits
Herbie's Herbie Virgin is Branded as the First of Its Kind in the World
<
46
Activist Card Games
Activist Card Games
'Cards Against Humanity for Her' Was Made as a Protest to the Tampon Tax
<
45
Fast Casual Marinade Products
Fast Casual Marinade Products
This Nando's Peri-Peri Marinades is Part of the Brand's CPG Line
<
44
Sunscreen Bar Taps
Sunscreen Bar Taps
Apotek Hjärtat Equipped Barrio's Rooftop Bar in Stockholm with Sunscreen on Tap
<
43
Playful Grocer Branding
Playful Grocer Branding
Soopa's Visual Identity Combines Vibrant Animations and Sleek Iconography
<
42
Retro Alcohol-Infused Sodas
Retro Alcohol-Infused Sodas
The Pop Shoppe Has Introduced 2 New Alcoholic Flavors
<
41
Dessert-Inspired Breakfast Cereals
Dessert-Inspired Breakfast Cereals
These Post Cereals Bring Back a Retro Flavor and a New Option
<
40
On-the-Go Vodka Cocktails
On-the-Go Vodka Cocktails
Vrai is a Collection of Refreshing, Vodka-Based Beverages
<
39
Artisan Botanical Spritzers
Artisan Botanical Spritzers
The Blossom Brothers Artisan Wine Spritzers are Refreshingly Crisp
<
38
Specialty Snack Nightclubs
Specialty Snack Nightclubs
'The Libertine' Serves Limited Edition Treats With its Bottle Service
<
37
Novelty Cream Cheese Eateries
Novelty Cream Cheese Eateries
Becky's Bites Will Offer Consumers Cream Cheese-Inspired Foods
<
36
Dessert-Like Yogurt Flavors
Dessert-Like Yogurt Flavors
noosa Recently Released Five New Sweet and Dynamic Yogurt Flavors
<
35
Stone-Like Skincare Packaging
Stone-Like Skincare Packaging
The Face Shop's Retouching Cushion Boasts a Nature-Inspired Design
<
34
Wedding Day Sweet Treats
Wedding Day Sweet Treats
This Wedding Gift Box Features a Range of Miniature Patisseries
<
33
Quirky Packaged Fish Products
Quirky Packaged Fish Products
The Pepus Brand Offers Modernized Packaged Fish Goods
<
32
Product-Inspired Ice Cream Branding
Product-Inspired Ice Cream Branding
These Häagen-Dazs Ice Creams are Covered in Flavorful Artwork
<
31
Anime-Themed Ice Cream
Anime-Themed Ice Cream
McDonald's Japan is Releasing a Pikachu-Themed McFlurry
<
30
Ayurvedic Tradition Coconut Waters
Ayurvedic Tradition Coconut Waters
The Jeeva Naturals King Coconut Waters are Refreshingly Heathy
<
29
Musical Soda Campaigns
Musical Soda Campaigns
This Musical 'Share a Coke' Campaign Features 1,000 Personalized Jingles
<
28
Affordable Subscription Meals
Affordable Subscription Meals
Dinnerly by Marley Spoon is an Affordable Alternative Meal Kit
<
27
Quirky Dried Superfood Packaging
Quirky Dried Superfood Packaging
The Holy Snack Brand Features Dynamic, Eye-Catching Labels
<
26
Literal Bamboo Beverage Branding
Literal Bamboo Beverage Branding
The Conceptual Bamboo Juice Looks Like a Stick of the Plant
<
25
Couture-Inspired Airline Uniforms
Couture-Inspired Airline Uniforms
Hainan Airlines Presented Its New Uniform at Paris Fashion Week
<
24
Spicy Blackened Popcorns
Spicy Blackened Popcorns
The Pipsnacks Death Valley Corn Spicy Smoked Mesquite Popcorn is Savory
<
23
Portable Pour Over Kits
Portable Pour Over Kits
Dripkit Coffee Lets Consumers Carry Pour Over On the Go
<
22
Wrapping Paper Shopping Bags
Wrapping Paper Shopping Bags
This Reusable Shopping Tote's Printed Interior Doubles as Gift Wrap
<
21
Boxed Beer Coolers
Boxed Beer Coolers
Heineken's COOLERPACK Transforms into a Cooler with Added Ice
<
20
Limited Edition Flexible Soaps
Limited Edition Flexible Soaps
Bath & Body Works is Bringing Back Its Shapeable Soaps
<
19
High-Protein Pea Snacks
High-Protein Pea Snacks
The Brave Roasted Peas are Made with Vegan Ingredients
<
18
Fast Food Couture Collections
Fast Food Couture Collections
These Design Students Created Clothing from McDonald's Packaging
<
17
Collagen Beauty Beverages
Collagen Beauty Beverages
'IVI Collagen' is a Japanese-Inspired Collagen Beverage
<
16
Natural Hydration Juice Waters
Natural Hydration Juice Waters
The Water Works Water Beverages are Completely Natural
<
15
Connected Wine Bottles
Connected Wine Bottles
Barbadillo's White Wine Bottles Boast the Ability to Interact with Devices
<
14
Video Game Cosmetics Collections
Video Game Cosmetics Collections
The Shu Uemura x Super Mario Collection is Focused on Playtime
<
13
Cold Brew Coffee Shots
Cold Brew Coffee Shots
Bizzy Coffee Shots Deliver a Burst of Energy Without the Addititves
<
12
Custom Candy Contests
Custom Candy Contests
This Contest Lets Fans Win a Personalized KitKat with Their Picture on It
<
11
Disney-Inspired Vehicles
Disney-Inspired Vehicles
The 'Minnie Van' a Four-Wheeled Tribute to Minnie Mouse
<
10
Superhero Cosmetics Collections
Superhero Cosmetics Collections
The Face Shop X Marvel Avengers Cosmetics Collection is Extensive
<
9
Anecdotal Fast Food Packaging
Anecdotal Fast Food Packaging
The New SONIC Packaging Reveals Illustrations and Brief Stories
<
8
Luxury Botanical Water
Luxury Botanical Water
SD Watersboten Makes "Herbal Table Water" to Uplift, Relax and Restore
<
7
Elevated Cheese Branding
Elevated Cheese Branding
THELIVINGFOOD's Vegan Cheese Packaging Features Imperfect Geometry
<
6
Stackable Takeaway Packaging
Stackable Takeaway Packaging
The Sta-Pack Features Separate Units Connected by a Handle
<
5
Eco Plant Packaging Concepts
Eco Plant Packaging Concepts
This Design Concept Re-Imagines How Plants Can be Packaged
<
4
Millennial-Targeted Canned Wines
Millennial-Targeted Canned Wines
Underwood Re-Imagines Canned Wines for a Chic Audience
<
3
Modular Takeaway Containers
Modular Takeaway Containers
This Adaptive Container Features Clip-In Attachments as Dividers
<
2
Nostalgic Food Truck Branding
Nostalgic Food Truck Branding
Grilled Cheese Wonderland's Concept is a Nod to 90s Youth Culture
<
1
Ready-to-Mix Cocktail Packaging
Ready-to-Mix Cocktail Packaging
PB Creatives Created a Collection of Ready-to-Drink Spirits
<