Like 'No Name' before it, 'Brandless' is a CPG brand that presents itself as a company eschewing fancy packaging and marketing in favor of a wide array of common household products. However, the Brandless brand has a clever twist that separates it from its competitors. Every single product it offers costs the exact same price: just $3.
To be sure, Brandless offers products for all areas of the home, including food, kitchen supplies, beauty products, personal care products, home and office supplies, and health items. Nonetheless, the nascent CPG company can keep its products at $3 by circumventing the markups that accumulate from inefficiencies in national brands' pipelines. Further, since Brandless is in control of its production, it can increase or reduce the size of its products to keep them in line with that price benchmark.