From Branded Grocer Podcasts to Streamlined Grocer Apps

 - May 9, 2018
These grocer marketing innovations range from branded grocer podcasts to streamlined grocer apps. While examples like the SpartanNash mobile app make acquiring rewards and discounts easy for shoppers -- allowing users to collect digitized coupons and earn loyalty points with every purchase -- the 'Inside Trader Joe's' podcast shares the grocer's sustainability-focused ethos while discussing business practices and new products.

Other inventive grocer marketing examples include Waitrose's in-store yoga classes. The fitness sessions promote healthy lifestyle habits that fall in line with the brand's fresh food offering. Additionally, brand activations like the Aldi pop-up wine shop successfully introduced shoppers to the supermarket's private label wines while promoting the range inside an elegant and aesthetically pleasing space -- one that featured wine tastings and educational sessions by seasoned experts.