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30 Grocer Marketing Innovations

From Branded Grocer Podcasts to Streamlined Grocer Apps

— May 9, 2018 — Marketing
These grocer marketing innovations range from branded grocer podcasts to streamlined grocer apps. While examples like the SpartanNash mobile app make acquiring rewards and discounts easy for shoppers -- allowing users to collect digitized coupons and earn loyalty points with every purchase -- the 'Inside Trader Joe's' podcast shares the grocer's sustainability-focused ethos while discussing business practices and new products.

Other inventive grocer marketing examples include Waitrose's in-store yoga classes. The fitness sessions promote healthy lifestyle habits that fall in line with the brand's fresh food offering. Additionally, brand activations like the Aldi pop-up wine shop successfully introduced shoppers to the supermarket's private label wines while promoting the range inside an elegant and aesthetically pleasing space -- one that featured wine tastings and educational sessions by seasoned experts.
7.6
Score
Popularity
Activity
Freshness
30
Grocery Store Booze Deliveries
Grocery Store Booze Deliveries
Publix Grocery Wants to Deliver Alcohol to Consumers' Doorsteps
<
29
Big-Box Store Rosé
Big-Box Store Rosé
Target Will Begin Selling $5 Bottles of California Roots Rosé This April
<
28
Healthful Private Brand Campaigns
Healthful Private Brand Campaigns
'Little Helps to Healthier Living' Touts Tesco's Healthy Choices
<
27
Realistic Shopping Ads
Realistic Shopping Ads
The New Whole Foods Campaign is Its First Under Amazon Ownership
<
26
Streamlined Grocery Chain Apps
Streamlined Grocery Chain Apps
The SpartanNash App Rewards Its Shoppers with Savings
<
25
Dad-Celebrating Grocer Ads
Dad-Celebrating Grocer Ads
This Tesco Father’s Day Campaign is Appreciative and Sentimental
<
24
Communal Eating Campaigns
Communal Eating Campaigns
President's Choice's #EatTogether Ad Highlights the Joy in Shared Meals
<
23
Expanding Grocery Delivery Services
Expanding Grocery Delivery Services
Walmart and Postmates are Trailing a Partnership in the U.s
<
22
Branded Grocer Podcasts
Branded Grocer Podcasts
Inside Trader Joe's is a Podcast from the National Grocery Store Chain
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21
Romantic In-Store Food Packaging
Romantic In-Store Food Packaging
Monoprix Shoppers Can Confess Their Love with the Help of Pack 06
<
20
Integrated Grocery Store Restaurants
Integrated Grocery Store Restaurants
Kroger's Kitchen 1883 Uses Ingredients from the Grocer
<
19
Virtual Supermarket Sommeliers
Virtual Supermarket Sommeliers
Lidl's 'Margot' is a Helpful "Winebot" on Facebook Messenger
<
18
Life Event-Funding Benefits
Life Event-Funding Benefits
Boxed Online Grocer Offers Funding for Weddings and College Tuition
<
17
Rapid Grocery Deliveries
Rapid Grocery Deliveries
Whole Foods Grocery Delivery is Now Handled Through Amazon Prime
<
16
Grain-Based Grocery Pop-Ups
Grain-Based Grocery Pop-Ups
The Grain & Graze Pop-Up Celebrates Pulses, Seeds, Nuts and More
<
15
Grocery Store Delivery Collaborations
Grocery Store Delivery Collaborations
Aldi and Instacart Are Offering a Grocer Delivery Service
<
14
Zero-Emission Grocery Deliveries
Zero-Emission Grocery Deliveries
Sainsbury's is Launching a Sustainable Delivery Service
<
13
One-Hour Grocery Deliveries
One-Hour Grocery Deliveries
Tesco Now Promises to Deliver Groceries to Your Door Within One Hour
<
12
Creative Food Pairing Competitions
Creative Food Pairing Competitions
Trader Joe's is Asking Customers to Dream Up New Food Mash-Ups
<
11
Playful Grocer Branding
Playful Grocer Branding
Soopa's Visual Identity Combines Vibrant Animations and Sleek Iconography
<
10
Pasta-Focused Grocery Bars
Pasta-Focused Grocery Bars
The Whole Foods Market Mac & Cheese Bar will Open in Denver
<
9
Grocer-Hosted Fitness Classes
Grocer-Hosted Fitness Classes
Waitrose Now Offers In-Store Yoga Classes for Its Shoppers
<
8
Southeastern Supermarket Restaurants
Southeastern Supermarket Restaurants
'The Roast' is Whole Foods Market's Full-Service Restaurant
<
7
Hip Grocer Streetwear
Hip Grocer Streetwear
'Hauler' is a New Clothing Line from Canadian Discount Store Chain No Frills
<
6
Grocery Store Cooking Kits
Grocery Store Cooking Kits
The Salted Meal Kits Come with Everything Needed to Make a Quick Meal
<
5
Limited-Edition Grocery Store Candles
Limited-Edition Grocery Store Candles
The Huntington Home Candles Resemble a More Expensive Brand
<
4
Rooftop Grocer Gardens
Rooftop Grocer Gardens
The Grocery Store IGA Has Introduced a Rooftop Garden
<
3
Organic Big Box Eateries
Organic Big Box Eateries
Walmart Has Partnered with Grown Restaurant to Open a New Location
<
2
Supermarket Clothing Pop-Ups
Supermarket Clothing Pop-Ups
Lidl Opened a Pop-Up Shop in Hamburg for Its New Clothing Collection
<
1
Pop-Up Wine Shops
Pop-Up Wine Shops
Aldi Süd is Set to Open a Temporary Wine Shop in Düsseldorf, Germany
<