With summer just around the corner, Target has expanded its private-label wine brand to include a new California Roots Rosé. With its sweet taste and inexpensive price tag, the new rosé is an easy way for consumers to enjoy everyone's favorite summer sipper.
California Roots Rosé is a pink-hued wine made from California-grown grapes and described as "summer in a bottle." According to the company, the rosé boasts notes of fresh berry and citrus, making it a refreshing summer drink option. Best of all, the vino sells for a cool $5 a pop.
With a growing number of big-box stores focusing on private label brands, Target's successful wine lineup demonstrates that consumers are eager to find affordable alternatives to the branded products that they already enjoy.
Image Credit: Target.