In an effort to promote its wine range, the German wing of the supermarket brand Aldi has announced plans to open a pop-up wine shop in Düsseldorf, Germany. Dubbed 'My Wine World,' the pop-up will give consumers a unique opportunity to see what wines they can enjoy from their local grocery store.
The pop-up wine shop by Aldi Süd will be open from March 17th to 21st in Düsseldorf. The shop will host wine tastings every day, with a selection of 12 different wines available to sample. The shop will also host winemakers Fritz Keller and Raimund Prüm, as well as wine growers and producers who can education consumers about the wine-making process.
As one of the largest wine merchants in Germany, the event provides a perfect opportunity for consumers to learn more about the products that Aldi Süd has to offer.