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Romantic In-Store Food Packaging

Monoprix Shoppers Can Confess Their Love with the Help of Pack 06

— February 23, 2018 — Lifestyle
A french supermarket is replacing its packaging to help consumers get dates, with a new initiative entitled Pack 06.

Pack 06 has replaced some of the traditional in-store packaging with a brightly colored box stamped with the numbers 06 - a reference to the first two digits of the majority of French mobile numbers. This new in-store stunt is encouraging shoppers to fill in the rest of the space in the box with their personal phone number, so they can pass it along to a fellow shopper they find attractive. In addition to offering your phone number, these boxes include adorable and humorous puns that reference the food its packaged around. For example, a box of dates might read "will you be my date" while a box of crackers may read "I have a crunch on you."

Image Credit: Monoprix
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