A french supermarket is replacing its packaging to help consumers get dates, with a new initiative entitled Pack 06.
Pack 06 has replaced some of the traditional in-store packaging with a brightly colored box stamped with the numbers 06 - a reference to the first two digits of the majority of French mobile numbers. This new in-store stunt is encouraging shoppers to fill in the rest of the space in the box with their personal phone number, so they can pass it along to a fellow shopper they find attractive. In addition to offering your phone number, these boxes include adorable and humorous puns that reference the food its packaged around. For example, a box of dates might read "will you be my date" while a box of crackers may read "I have a crunch on you."
Image Credit: Monoprix
Why This Trend Is Growing
- Romantic In-store Food Packaging
- Brands can incorporate playful and flirtatious language directly onto packaging to encourage interpersonal connections between consumers.
- Gamification of In-store Experience
- By creating engaging and interactive experiences, businesses can prompt consumers to participate in activities that can facilitate romantic connections or create a bond with the brand.
- Personalized Packaging
- By incorporating customers' phone numbers or personalized messages, brands can create a unique and memorable experience for consumers, and increase the likelihood of repeat purchases.
Industries Being Reshaped
- Supermarkets
- Supermarkets can take advantage of playful promotions and packaging to create personalized and memorable experiences to customers.
- Food and Beverage
- Brands can create unique and personalized packaging to stand out from competitors and increase brand awareness and loyalty among consumers.
- Retail
- Retail businesses can create interactive experiences to encourage social connections and strengthen relationships with their customers.
