Britsh retailer giant Marks & Spencer has launched new Valentine's Day chocolates that have garnered a lot of attention online. The new collection is made to bring a playful nod to the upcoming holiday with treats including the 'solid creamy milk chocolate' and the 'You're Appealing' or 'Love Struck' candies.
The Love Struck chocolate is designed in the shape of a Cupid's arrow piercing through a red heart -- it has a personified face with raised eyebrows. Other details include the 'phallic' appearance. The You're Appealing chocolate is a delicious layer of chocolate that is shaped like a winking banana. It is filled with butterscotch biscuit pieces for a textural crunch. Notably, the brand is no stranger to suggestive treats.
Image Credit: Marks & Spencer
Key Themes Behind This Trend
- Playful-suggestive Packaging
- Incorporating whimsical and cheeky designs into product packaging invites consumer engagement and brand differentiation.
- Occasion-specific Confections
- Developing themed chocolate collections for specific holidays or events offers businesses the chance to capitalize on seasonal consumer spending.
- Personified Product Design
- Integrating human-like features into product design adds an animated, relatable twist that appeals to consumer emotions.
Where This Applies
- Confectionery
- The confectionery industry is embracing creativity and novelty in product designs, providing avenues for brands to stand out in a crowded market.
- Retail
- Retailers are exploring unique and engaging product lines that can attract attention both in-store and through social media platforms.
- Gift and Novelty
- The gift and novelty industry benefits from the rising demand for playful and quirky products that serve as memorable tokens for special occasions.
