This Tesco Father’s Day campaign follows real people as they shop inside one of the retailer's locations. The advert shines a spotlight on fathers and their kids and aims to show appreciation for dads while recognizing that it's not always easy for everyone to do so.
Released in June of last year, the campaign captures unassuming Tesco visitors as they listen to a loud speaker announcement while in store. Instead of hearing about promotions and discounts, the dads featured in this ad realize that each message they're hearing is actually from their child. The messages include proclamations of love and appreciation for the support offered by the various fathers to their children.
Featuring families of different ages, this sentimental Tesco Father's Day campaign celebrates dads while capturing the attention and emotions of the retailer's core audience.
Image Credit: YouTube
Dad-Celebrating Grocer Ads
More Stats +/-
Dad Joke Ad Campaigns
Monthly Dad-Themed Subscription Boxes
Same Sex Dad Blogs
Sentimental Razor Ads
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.