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Top 30 Humor Trends in March

From Parody Designer Dog Lines to Spoof Valentine's Day Campaigns

— March 24, 2018 — Fashion
Humor is often used as a marketing tactic to build brand awareness and loyalty, and these examples of March 2018 humor trends showcase the diverse ways in which companies are making consumers laugh.

Humor can be used to explain more serious topics, as a light hearted tone can attract a wider consumer base. An example of this concept can be seen through the various net neutrality related efforts, which featured humorous protest campaigns, and even products which helped an individual better understand the potential reality.

Other times, humor is used to help create a more down-to-earth advertisement, like the humorous Virginia Black Ad which stars Drake and his father. In the ad, Drake is seen making eyes with a woman, only to find out that the woman was trying to get the attention of Drake's real-life father, who was standing behind him.

Other notable initiatives included in this list are Doritos' double-headed sweater, which was released on Valentine's Day to promote the brand's new flavor offerings or KFC's cheeky apology ad, in which the brand rearranged its letters to resemble a curse word.
5.7
Score
Popularity
Activity
Freshness
30
Dog-Starring Car Campaigns
Dog-Starring Car Campaigns
Subaru's 'Dog Tested' Campaign Follows a Four-Legged Family
<
29
Grooming Product RPG Add-ons
Grooming Product RPG Add-ons
Old Spice Created a New Playable Class for 'Dungeons & Dragons'
<
28
Realistic Shopping Ads
Realistic Shopping Ads
The New Whole Foods Campaign is Its First Under Amazon Ownership
<
27
Celebrity-Backed Whiskey Ads
Celebrity-Backed Whiskey Ads
This Virginia Black Ad Features Drake and His Father
<
26
Adorable Cartoon Cat Cards
Adorable Cartoon Cat Cards
These Sanrio Cards Celebrate Nearly Any Occasion
<
25
Failed Baking Shows
Failed Baking Shows
Netflix's 'Nailed It' Celebrates Earnest Efforts in the Kitchen
<
24
Hilariously Authentic Advertisments
Hilariously Authentic Advertisments
The John Malkovich Ad is an Honest Story from the Actor
<
23
Net Neutrality Children's Books
Net Neutrality Children's Books
Goodnight Internet Helps Parents Explain Net Neutrality to Kids
<
22
DJ-Starring Cooking Shows
DJ-Starring Cooking Shows
'Cooking with Marshmello' is a YouTube Series Led by DJ Marshmello
<
21
Humorous Protest Videos
Humorous Protest Videos
YouTuber Rob Bliss Took a Stand for Net Neutrality in a New Viral Video
<
20
Family-Friendly Card Games
Family-Friendly Card Games
'Relative Insanity' is a New Card Game Made for the Entire Family
<
19
Confusing Fragrance Ads
Confusing Fragrance Ads
A Strange Old Spice Ad Baffled and Intrigued Viewers During the Grammys
<
18
Feminist Nail Accessories
Feminist Nail Accessories
The Wing's No Man-icure Nail File Pack Embraces Empowering Humor
<
17
Same Sex Dad Blogs
Same Sex Dad Blogs
Designer Daddy Communicates the Experiences of Two Gay Dads
<
16
Humorous Playlist Marketing Stunts
Humorous Playlist Marketing Stunts
Sonos' Welcome to the Party Playlist Was Directed at Its Rival
<
15
Comical Gingerbread Gifts
Comical Gingerbread Gifts
This Festive Gingerbread Gift Box is a Playful Present for Clients
<
14
Tongue-In-Cheek Horror Games
Tongue-In-Cheek Horror Games
The SpookyCellar Horror Game Pokes Fun at Other Games in the Genre
<
13
Chip Branded Double-Headed Sweaters
Chip Branded Double-Headed Sweaters
These Sweaters Celebrate the Launch of Doritos Collide
<
12
Romantic In-Store Food Packaging
Romantic In-Store Food Packaging
Monoprix Shoppers Can Confess Their Love with the Help of Pack 06
<
11
Luxurious Over-Sized Cat Sweaters
Luxurious Over-Sized Cat Sweaters
Gucci's New Cat Print Sweater is Designed With Humor in Mind
<
10
Chicken-Scented Valentines
Chicken-Scented Valentines
KFC is Giving Away Scratch N Sniff Valentines That Smell Like Chicken
<
9
Cheeky Chicken Apology Ads
Cheeky Chicken Apology Ads
KFC Apologizes for Its UK Chicken Shortage with a Clever Ad
<
8
Comedic Camera Candy Dispensers
Comedic Camera Candy Dispensers
#FR2 Created a New Candy Dispensing Disposable Camera
<
7
Anti-Harassment Holiday Cards
Anti-Harassment Holiday Cards
'Save Valentines' Cards Engage Buyers in Proper Social Behavior
<
6
Dad Joke Ad Campaigns
Dad Joke Ad Campaigns
These Humorous PSAs Highlight the Importance of a Father's Involvement
<
5
Color-Dominant Fashion Collections
Color-Dominant Fashion Collections
Lazy Oaf's Spring 2018 Range Boasts Vibrant Color Hues
<
4
Transparent Vodka Campaigns
Transparent Vodka Campaigns
The Newest Absolut Vodka Campaign Focuses on Sustainability
<
3
Collaborative Comedic Influencer Palettes
Collaborative Comedic Influencer Palettes
Morphe and Bretman Rock Created a Highlighter Palette
<
2
Parody Designer Dog Lines
Parody Designer Dog Lines
Nordstrom's Dog-friendly Fashion Line Parodies Designer Brands
<
1
Humorous Luxurious Fashion Collages
Humorous Luxurious Fashion Collages
Meme-Maker Teamed Up with Fendi for Fall/Winter 2018
<