Contemporary streetwear brand Lazy Oaf launches its first menswear collection for the year and it is undoubtedly a brave venture in the pattern-centered and color-dominant fashion world. The photoshoot takes place in the Welsh Snowdonia region and the photographs of the model are paired with color-appropriate monochrome natural landscapes.
The designs of the 'In Hiding' collection feature a black and sunflower yellow striped tee with royal blue and black checkered trousers, leopard print bucket hats and classic 90s blue and pink pencil stripe patterns. Needless to say, Lazy Oaf wasn't conservative in the styling of its color-dominant fashion in the Spring 2018 lookbook, which successfully embodies the brand's "typical tongue in cheek humor by ironically standing out."
Photo Credits: James Rees
What Makes This Trend Stand Out
- Color-blocking Fashion
- Fashion brands could explore the use of block colors in their designs to create bold and playful statements.
- Genderless Clothing
- There is room for exploration in designing clothing that is not limited to gender and still appeals to a broad market.
- Playful Fashion
- Fashion brands could incorporate humor and playful elements into their designs to better connect with their audiences.
Sectors Adopting This
- Fashion
- Fashion designers and brands can experiment with incorporating bright and bold colors as a way to make a bold statement in their collections.
- Photography
- Photographers can use color-appropriate monochrome backgrounds to make the subject pop and create vibrant images.
- Advertising
- Marketers can create campaigns that feature playful and colorful imagery to engage with viewers and create memorable experiences.
