Contemporary streetwear brand Lazy Oaf launches its first menswear collection for the year and it is undoubtedly a brave venture in the pattern-centered and color-dominant fashion world. The photoshoot takes place in the Welsh Snowdonia region and the photographs of the model are paired with color-appropriate monochrome natural landscapes.
The designs of the 'In Hiding' collection feature a black and sunflower yellow striped tee with royal blue and black checkered trousers, leopard print bucket hats and classic 90s blue and pink pencil stripe patterns. Needless to say, Lazy Oaf wasn't conservative in the styling of its color-dominant fashion in the Spring 2018 lookbook, which successfully embodies the brand's "typical tongue in cheek humor by ironically standing out."
Photo Credits: James Rees