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The Newest Absolut Vodka Campaign Focuses on Sustainability

 - Feb 7, 2018
References: absolut & thedrinksbusiness
'The Vodka with Nothing to Hide' is the newest Absolut vodka campaign that focuses on transparency in the distillery's practice. To celebrate this campaign, Absolut has released a humorous short commercial that features the Absolut staff producing the product while completely in the nude. The ad maintains a comical feel throughout, but also raises awareness towards Absolut's CO2 neutral distillation process and the brand's sustainable ethos. The naked nature of the commercial is meant to represent this ethos that Absolut truly has nothing to hide.

This Absolut vodka campaign is meant to showcase the new distilling efforts made by the brand and places a particular focus on sourcing and community. In terms of sourcing, the distillery has moved to a CO2 neutral distillation, locally sourced winter wheat and the use of all-natural locally sourced water. The focus on community has the brand highlighting the close relationship it has with farmers, the recycling initiative done by the brand and the locally created bottling. Absolut hopes that this new campaign will not only entice buyers, but will hopefully inspire similar initiatives in the industry.

Image Credit: Absolut Vodka