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Top 70 Marketing Trends for March 2018

From Unbranded Ads to All-Chocolate Pop-Ups

— March 24, 2018 — Marketing
The New Year has brought a handful of new ideas to help businesses push various products and services, and this list of March 2018 marketing trends touch on just a few.

This month, Musicbed deviated form the standard one-size-fits-all concept of advertising to create a hyper-targeted campaign that called out individual consumers. In doing this, Musicbed effectively highlighted a collection of industry creatives who represent the company's ideal consumer. Other companies, like Doritos, leveraged humor to grab the attention of its consumers as after Valentine's Day, the chip company released a spoof double-headed sweater that promoted its new flavor offerings.

Other notable marketing efforts included in this list are Dr. Oetker's all-chocolate pop-up in Toronto, Diesel's branded knockoff store entitled "Deisel" and Toyota's Multi-Sensory Print Ad, which came complete with real-time heart monitor.
7.3
Score
Popularity
Activity
Freshness
70
Dog-Starring Car Campaigns
Dog-Starring Car Campaigns
Subaru's 'Dog Tested' Campaign Follows a Four-Legged Family
<
69
Celebrity-Endorsed Spring Shoes
Celebrity-Endorsed Spring Shoes
Woodie gochild is the Face of Sketchers Korea's Newest Campaign
<
68
Hypnotic Refugee Commericals
Hypnotic Refugee Commericals
This Amnesty International Ad Shows the Trials of Refugees
<
67
Minimally Branded Phone Ads
Minimally Branded Phone Ads
Apple's 'Three Minutes' Ad Was Shot on the iPhone X
<
66
Child Refugee-Focused Commercials
Child Refugee-Focused Commercials
The Escape Robot Ad Presents a Powerful Message
<
65
Emotional Phone Commercials
Emotional Phone Commercials
The 'First Dance' Campaign is a Loving Celebration of Gay Marraige
<
64
Celebrity-Backed Whiskey Ads
Celebrity-Backed Whiskey Ads
This Virginia Black Ad Features Drake and His Father
<
63
Trans-Supporting In-Store Campaigns
Trans-Supporting In-Store Campaigns
LUSH is Expanding its #TransRightAreHumanRights Campaign
<
62
Sentimental Father Commercials
Sentimental Father Commercials
This Haggar Hall of Fame Ad Centers Around Children and their Dads
<
61
Sneaker History-Promoting Ads
Sneaker History-Promoting Ads
This Teyana Taylor Reebok Ad Considers What Classic Sneaker Style is
<
60
Realistic Shopping Ads
Realistic Shopping Ads
The New Whole Foods Campaign is Its First Under Amazon Ownership
<
59
Authentic Family Commercials
Authentic Family Commercials
Kraft's Ad for Its 'Family Greatly' Campaign Uses Real Family Footage
<
58
Mindful Male-Targeted Lifestyle Campaigns
Mindful Male-Targeted Lifestyle Campaigns
Lululemon Targets Men with Its 'Strength to Be' Campaign
<
57
Touching Parental Insecurity Ads
Touching Parental Insecurity Ads
Kraft's Family Greatly Ad Speaks to the Pressure of Perfection
<
56
Net Neutrality Branding Stunts
Net Neutrality Branding Stunts
Internet-Wide Day of Action Helped Consumers Grasp Net Neutrality
<
55
Arena-Sized Game Trailers
Arena-Sized Game Trailers
Sony's Projection-Mapping Trailer for God of War Debuted on an NBA Court
<
54
Sentimental Razor Ads
Sentimental Razor Ads
This Gillette Ad Features an NFL Player and his Father
<
53
Statement Beer Campaigns
Statement Beer Campaigns
The Budweiser Emergency Water Program Celebrated Its Accomplisments
<
52
Unhealthy Relationship Gift Shops
Unhealthy Relationship Gift Shops
The Love Better Store Sends a Powerful Message About Abuse
<
51
Driver Appreciation Ad Spots
Driver Appreciation Ad Spots
Uber's Beyond 5 Stars Campaign Thanks Its Most Complimented Drivers
<
50
Charitable Bath Bomb Initiatives
Charitable Bath Bomb Initiatives
Lush's Campaign Aims to Raise Money for Transgender Rights Causes
<
49
Egg Confection Deliveries
Egg Confection Deliveries
Cadbury and Deliveroo are Teaming Up on a Valentine's Delivery Campaign
<
48
Branded Knockoff Shops
Branded Knockoff Shops
Diesel's Canal Street Store Makes a Statement on Counterfeit Fashion
<
47
Dating-Style Homebuyer Events
Dating-Style Homebuyer Events
The HSBC Home Bae Pop-Up Introduces "Speed Dating" for Co-Buyers
<
46
Royalty-Inspired Gin Bottles
Royalty-Inspired Gin Bottles
Tanqueray Rangpur was Given a Raj-Inspired Bottle Design
<
45
Complimentary Vacuum Campaigns
Complimentary Vacuum Campaigns
The Samsung Adoption Package Gifts New Adoptive Pet Owners
<
44
Complimentary Dairy Product Giveaways
Complimentary Dairy Product Giveaways
Chobani is Offering Consumers Free Yogurt to Ignite Interest
<
43
Chip Branded Double-Headed Sweaters
Chip Branded Double-Headed Sweaters
These Sweaters Celebrate the Launch of Doritos Collide
<
42
Feminist Nail Accessories
Feminist Nail Accessories
The Wing's No Man-icure Nail File Pack Embraces Empowering Humor
<
41
Humorous Playlist Marketing Stunts
Humorous Playlist Marketing Stunts
Sonos' Welcome to the Party Playlist Was Directed at Its Rival
<
40
Astronomical Mascara Campaigns
Astronomical Mascara Campaigns
Benefit Cosmetics is Launching Its New Mascara with Pink Astronauts
<
39
Pop-Up Sneaker Hotels
Pop-Up Sneaker Hotels
Converse's 'One Star Hotel' Boasts Style, Sneakers and Special Guests
<
38
Charity-Focused Food Pop-Ups
Charity-Focused Food Pop-Ups
The Merry Men Pop-Up Will Donate Proceeds to Aid Hospitality Workers
<
37
Dog-Friendly Pop-Up Shops
Dog-Friendly Pop-Up Shops
Nordstrom is Opening a Celebratory Year of the Dog Pop-Up
<
36
Valentine's Restaurant Pop-Ups
Valentine's Restaurant Pop-Ups
Snickers' 'Oublié' Venue Catered to Couples Without Reservations
<
35
French-Themed Vodka Pop-Ups
French-Themed Vodka Pop-Ups
This Grey Goose Event Combined Cocktails, Crepes, and Live Music
<
34
Holiday AR Ads
Holiday AR Ads
Alibaba and Coca-cola are Bringing Cute Characters to Life with Alipay and AR
<
33
Wedding-Focused Fitness Pop-Ups
Wedding-Focused Fitness Pop-Ups
Healthspan's Activation Offers Health Resources to Couples
<
32
Heart-Monitoring Magazine Inserts
Heart-Monitoring Magazine Inserts
Toyota's Multi-Sensory Print Ad is Promoting Its 2018 Camry
<
31
Rose Petal-Infused Ciders
Rose Petal-Infused Ciders
The Crispin Cider Company 'Crispin Rosé' Has Pear and Apple Juices
<
30
Vitiligo Model-Inclusive Beauty Campaigns
Vitiligo Model-Inclusive Beauty Campaigns
Amy Deanna is a Part of Covergirl's Diverse Campaign
<
29
Dad Joke Ad Campaigns
Dad Joke Ad Campaigns
These Humorous PSAs Highlight the Importance of a Father's Involvement
<
28
Branded Organic Snack Packages
Branded Organic Snack Packages
These Crunch Pak Disney Snacks are Perfect for School Lunches
<
27
Refocused Fast Food Campaigns
Refocused Fast Food Campaigns
The Better Chicken Campaign is McDonald's Plan to Expand and Compete
<
26
Dating App Co-Working Spaces
Dating App Co-Working Spaces
Bumble Hive LA Invites People to Work and Mingle
<
25
Music-Focused Interactive Marketing
Music-Focused Interactive Marketing
Sonos' 'Song Stories' Series Brings Fans a Unique Experience
<
24
Customizable Designer Pop-Up Shops
Customizable Designer Pop-Up Shops
Off-White's Customization Pop-Up Was Called 'In Order'
<
23
Cause-Oriented Pop-Up Kitchens
Cause-Oriented Pop-Up Kitchens
Merrett Houmøller Architects's Pop-Up Pavilion is for Refugees
<
22
Animal Protection Campaigns
Animal Protection Campaigns
The Elephant Crisis Fund Seeks to End the Ivory Crisis
<
21
Bartering Sweet Shops
Bartering Sweet Shops
Cadbury's 'Glass and a Half' Pop-Up Accepts Knick-Knacks for Chocolate
<
20
Canine Cosplay Campaigns
Canine Cosplay Campaigns
'Xbox CosPups' Commemorate the Year of the Dog
<
19
Luxury Italian Pop-ups
Luxury Italian Pop-ups
This Stone Island Pop-Up Shop is the First of its Kind in North America
<
18
Historic Soda Ads
Historic Soda Ads
The 'This is Pepsi' Ad Celebrates the Brand's Long History
<
17
Free Beer Promises
Free Beer Promises
Bud Light Has Acknowledged Its Promise to Philadelphia and Hopes to Fulfill It
<
16
Spooky Breathing Bus Stops
Spooky Breathing Bus Stops
Netflix's Altered Carbon is Promoted at This Frightening Bus Stop
<
15
Transparent Vodka Campaigns
Transparent Vodka Campaigns
The Newest Absolut Vodka Campaign Focuses on Sustainability
<
14
Americana-Inspired Fashion Editorials
Americana-Inspired Fashion Editorials
The Newest #MyCalvin's Campaign Stars Millie Bobby Brown
<
13
Diverse Fashion Mannequins
Diverse Fashion Mannequins
Missguided's Mannequins Celebrate Stretch Marks and Vitiligo
<
12
Snowball Vending Machines
Snowball Vending Machines
Minnesota is Treating Super Bowl Fans to Snowballs
<
11
Nostalgic VR Advertisments
Nostalgic VR Advertisments
Pepsi VR is a Pop-Up Marketing Booth at the Super Bowl LII
<
10
Sculptural Sneaker Pop-Ups
Sculptural Sneaker Pop-Ups
The Louis Vuitton Archlight is a Focus of the Luxury Brand's New Pop-Up
<
9
Health-Focused Convenience Pop-Ups
Health-Focused Convenience Pop-Ups
Lawson Inc. Spotlighted Better-for-You Goods for Businesspeople
<
8
Carnivalesque Retail Pop-Ups
Carnivalesque Retail Pop-Ups
Amazon's 'Treasure Trucks' are Parking at Whole Foods Locations
<
7
Hyper-Targeted Consumer Campaigns
Hyper-Targeted Consumer Campaigns
Musicbed's Out-of-Home Ads Call Out Specific Creatives by Name
<
6
Ad-Replacing Art Campaigns
Ad-Replacing Art Campaigns
Guerrilla Art Project Art in Ad Places is Getting Its Own Exhibit
<
5
Confrontational Digital Media Signs
Confrontational Digital Media Signs
Mike Campau's Series 'Anti-Social' is a Look at Social Media
<
4
Romantic Digital Tattoos
Romantic Digital Tattoos
Tiffany & Co.'s Tool Customizes Digital Valentine's Day Tattoos
<
3
All-Chocolate Pizzeria Pop-Ups
All-Chocolate Pizzeria Pop-Ups
Cioccolato's Serves Chocolate Pizza in a Restaurant Made Out of It
<
2
Immersive Sneaker Hotel Activations
Immersive Sneaker Hotel Activations
The Converse One Star Hotel Features Celebrity-Curated Spaces
<
1
Unretouched Skincare Campaigns
Unretouched Skincare Campaigns
Babor and the All Woman Project Promote a Healthy Body Image
<