Kraft's Family Greatly Ad Speaks to the Pressure of Perfection

 - Jan 29, 2018
References: familygreatly & adweek
In an effort to support its #FamilyGreatly Super Bowl contest, Kraft has launched a Family Greatly campaign, which highlights the on-going efforts of parents, and the diversity of American families.

This campaign was released alongside a touching ad that featured real parents speaking about their perceived flaws. In these tearful testimonies, mothers and fathers expressed their concerns regarding their parenting abilities, speaking to discipline, long work hours and struggling to find a balance between being a friend, and being a parent.

The ad then reveals interview clips featuring the parents' children, in which the kids are explaining their parents' greatest qualities. This heartwarming ad spot hopes to highlight the campaign's over arching theme, of expressing that striving for one concrete definition of 'perfect' is overrated.