Toyota is advertising its 2018 Camry in a new magazine ad that's taking viewers on a multi-sensory journey.
The magazine insert comes complete with two door handles that are equipped with built-in sensors. When pulled apart, the print ad reveals the car's interior which includes a leathery, new car smell and a real-time heart monitor on the car's dashboard. According to Nancy Inouye, Toyota's media director, this ad re-created "the 2018 Camry dashboard in a sensory pop-up experience, complete with sights, sounds and a new car scent, Toyota is using a breakthrough stylish creative unit to capture attention and engage with readers.”
The inventive advertising campaign is available in the March issue of InStyle magazine.
Image Credit: AdWeek, InStyle