Ahead of the holidays, a new Toyota campaign was launched to show appreciation to the many Americans who are a part of the country's national defense, as well as the healthcare workers who have supported the country throughout the COVID-19 pandemic.
Two ads are a part of the auto brand's Toyotathon holiday campaign: 'Mailbox' and 'Supermom.' In these ads, Toyota tells the stories of families who've been separated from one another because of the important roles they play. In the spirit of the holidays, they're able to join together and celebrate. As Adweek explains, both of the ads were directed by Ted Melfi and "continue the brand’s pivot of messaging to address the pandemic and focus on community."
Image Credit: Toyota