Cadbury's 'Glass and a Half' Pop-Up Accepts Knick-Knacks for Chocolate
Laura McQuarrie — January 29, 2018 — Marketing
References: cadbury & campaignlive
Although it has been many years since Cadbury removed its famous "glass and a half" slogan from its Dairy Milk bars, the famous phrase can now be seen on a new pop-up shop from the confectionery company.
The Glass and a Half pop-up shop builds off of the premise of the 'Mum's Birthday' Cadbury ad, which shows a young girl purchasing chocolate for her mother with nothing more than a plastic ring and buttons. In the same spirit, chocolate lovers may visit the pop-up confectionery to trade various knick-knacks for a bar of Dairy Milk.
The shop aims to inspire people to carry small acts of kindness forward and at the same time, help people clear up their pockets and junk drawers. To help the message of the pop-up reach to a young audience, Cadbury invited YouTube influencers to film and promote the unique chocolate store.
The Glass and a Half pop-up shop builds off of the premise of the 'Mum's Birthday' Cadbury ad, which shows a young girl purchasing chocolate for her mother with nothing more than a plastic ring and buttons. In the same spirit, chocolate lovers may visit the pop-up confectionery to trade various knick-knacks for a bar of Dairy Milk.
The shop aims to inspire people to carry small acts of kindness forward and at the same time, help people clear up their pockets and junk drawers. To help the message of the pop-up reach to a young audience, Cadbury invited YouTube influencers to film and promote the unique chocolate store.
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