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Top 35 Interactive Trends in February

From Breakfast-Themed Emojis to Fast Food Dating Events

— February 25, 2018 — Marketing
These February 2018 interactive trends range from branded breakfast emojis to fast food dining events. While Thomas' Bagels decision to use emojis in its latest campaign speaks to the brand's desire to reach a younger, Millennial audience, experiential marketing examples like Leon's speed dating event illustrate a unique Valentine's Day promotion that targets the restaurant's single patrons.

Other innovations to note include Tiffany & Co.'s digital tattoo shop tool which is an interactive platform that lets consumers customize the company's famous blue boxes with DIY artwork. While synonymous with heritage and tradition, the luxury-minded brand opts for an unexpected marketing approach by offering personalized packaging that is designed by the consumer themselves.

VR sampling events and scent-connected text messages round off this list of February 2018 interactive trends and speak to consumers growing desire for immersive and digitally connected marketing tools.
6.4
Score
Popularity
Activity
Freshness
34
Personalized Football Game Invitations
Personalized Football Game Invitations
Tostitos' 'Super Bowl Ads for All' Offer Custom Invitations
<
33
Happy Thought-Powered Machines
Happy Thought-Powered Machines
The Power of Optimism Machine Can Fill a Glass of Water
<
32
Decorating Assistant Chatbots
Decorating Assistant Chatbots
'Hazel' is a Smart Assistant from HGTV on Facebook Messenger
<
31
Rapper-Created Cocktails
Rapper-Created Cocktails
Hennessy and A$AP Ferg Collaborated on a Campaign and a Cocktail
<
30
Meditative QSR Videos
Meditative QSR Videos
The 'KFC Comfort Zone' Shares Relaxation, Mindfulness and Affirmations
<
29
Authentic Family Spotlighting Ads
Authentic Family Spotlighting Ads
Kraft's Super Bowl Ad Will Feature Real American Families
<
28
Complimentary Autonomous Vehicle Rides
Complimentary Autonomous Vehicle Rides
Lyft is Partnering with nuTonomy to Give Free Rides at CES
<
27
Branded Sound Baths
Branded Sound Baths
Bompas & Parr and Christie's Restorative Experience Heals Through Sound
<
26
Avocado Selfie Emojis
Avocado Selfie Emojis
'Avocados From Mexico' and Inmoji are Introducing a New "Picmoji" Feature
<
25
Breakfast-Themed Alarm Tones
Breakfast-Themed Alarm Tones
Einstein Bros.'s New Wake-Up Tones Mimic Morning Breakfast Essentials
<
24
Scent-Connected Text Messages
Scent-Connected Text Messages
'Scent by Downy' Pairs Popular Words with Branded Scents
<
23
Poetic Sick Bag Campaigns
Poetic Sick Bag Campaigns
easyJet is Inviting Travelers to Write Valentine's Day Love Poems
<
22
Breakfast-Themed Emojis
Breakfast-Themed Emojis
Thomas' Bagels is Using the Popularity of Emojis to Advertise Bagel Day
<
21
AI Beauty Advisors
AI Beauty Advisors
The Revieve Beauty Advisor on Amazon Alexa Makes Tailored Recommendations
<
20
In-Store Boxing Rings
In-Store Boxing Rings
'Lamyland' is Taking Place in Selfridges London on Oxford Street
<
19
Theatrical Dinner Events
Theatrical Dinner Events
'The Glenfiddich Burns Night Experiment' Challenges Traditions
<
18
Musical Adoption Campaigns
Musical Adoption Campaigns
Spotify Created Adoptify with an Animal Shelter to Offer Music for Dogs
<
17
Branded QR Code Variations
Branded QR Code Variations
Amazon Has Been Trialling Its Own QR Code Style Called SmileCodes
<
16
Freezing Parka-Testing Rooms
Freezing Parka-Testing Rooms
Woolrich's 'Extreme Weather Condition Room' is Negative 20 Degrees
<
15
Personalized Ride Share Videos
Personalized Ride Share Videos
Year with Uber Turns a Rider's 2017 Trip History into a Music Video
<
14
Sensory Cocktail Tastings
Sensory Cocktail Tastings
The Rivington Gin Garden Has Visitors Select Cocktails from Scents
<
13
Scent-Driven Matchmaking Campaigns
Scent-Driven Matchmaking Campaigns
Match's 'Eau.M.G' Shares a Prospective Partner's Scent
<
12
Poetic Dining Events
Poetic Dining Events
LoneWolf's Supper Club Puts a Spirits-Infused Spin on a Burns Night Dinner
<
11
Fast Food Dating Events
Fast Food Dating Events
Leon is Hosting a Speed Dating Event for Valentine's Day
<
10
Voice-Activated Whisky Assistants
Voice-Activated Whisky Assistants
Johnnie Walker's Skill for Amazon Alexa Places Orders and More
<
9
Chocolate-Centric Pop-Up Camps
Chocolate-Centric Pop-Up Camps
Cadbury's 'Creme Egg Camp' Appeals to Hungry Chocolate Lovers
<
8
Bartering Sweet Shops
Bartering Sweet Shops
Cadbury's 'Glass and a Half' Pop-Up Accepts Knick-Knacks for Chocolate
<
7
Candy-Inspired Salon Pop-Ups
Candy-Inspired Salon Pop-Ups
Mars' 'Sweet ReTREAT' Will Pamper Friends on Valentine's Day
<
6
VR Store Openings
VR Store Openings
IKEA Kicked Off the Opening of a New Location with Virtual Reality Experiences
<
5
Autonomous Flying Sculptures
Autonomous Flying Sculptures
Studio Drift x BMW's Immersive Project Was Shown at Art Basel 2017
<
4
AI Shopping Assistants
AI Shopping Assistants
At CES 2018, Suning and Emotibot Introduced the Smart Retail Solution 'Sue'
<
3
VR Sampling Experiences
VR Sampling Experiences
Président Cheese's 'Taste with A Pro' Pairs Food and Recipe Creation
<
2
Video Game-Inspired Parkour Gyms
Video Game-Inspired Parkour Gyms
This Gym Transformed to Resemble a Level from Sonic Forces
<
1
Romantic Digital Tattoos
Romantic Digital Tattoos
Tiffany & Co.'s Tool Customizes Digital Valentine's Day Tattoos
<