The Rivington Gin Garden Has Visitors Select Cocktails from Scents
Laura McQuarrie — January 17, 2018 — Marketing
References: rivingtongreenwich & campaignlive
To help adults in the UK begin in the new year in a fun and memorable way, Beefeater Gin and the Rivington restaurant put together a multi-sensory gin garden pop-up.
Although most menus have people pick what they would like to consume based off of flavor, the Rivington Gin Garden invites consumers to immerse themselves in a different way of thinking. As the event is set beneath a "tree fruit canopy" of plants and citrus trees, event attendees are able to try six botanical perfumes, select a favorite scent and sample the corresponding cocktail.
The pop-up garden launched in early January and will be open until February, introducing what the brand calls its "answer to the January blues."
Although most menus have people pick what they would like to consume based off of flavor, the Rivington Gin Garden invites consumers to immerse themselves in a different way of thinking. As the event is set beneath a "tree fruit canopy" of plants and citrus trees, event attendees are able to try six botanical perfumes, select a favorite scent and sample the corresponding cocktail.
The pop-up garden launched in early January and will be open until February, introducing what the brand calls its "answer to the January blues."
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