To help adults in the UK begin in the new year in a fun and memorable way, Beefeater Gin and the Rivington restaurant put together a multi-sensory gin garden pop-up.
Although most menus have people pick what they would like to consume based off of flavor, the Rivington Gin Garden invites consumers to immerse themselves in a different way of thinking. As the event is set beneath a "tree fruit canopy" of plants and citrus trees, event attendees are able to try six botanical perfumes, select a favorite scent and sample the corresponding cocktail.
The pop-up garden launched in early January and will be open until February, introducing what the brand calls its "answer to the January blues."
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