At the Winter Fancy Food Show 2018, Président Cheese launched a unique virtual reality sampling experience called 'Taste with A Pro' that gave attendees the chance to enjoy live samples alongside immersive visuals.
The Taste with A Pro VR experience was hosted by Président Chef Expert Gavin Kaysen and was filmed at Gavin’s restaurant, Bellecour. As part of the sampling experience, people were given a behind-the-scenes look at how recipes like brie-stuffed pork chops and cheese and butter boards can be created with Président products.
Alongside the full VR experience, Président Cheese also provided iPads so that a 360-degree view of the kitchen could be seen without the need for guests to put on a virtual reality headset.
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