At CES 2018, leading Chinese retailer Suning and Chinese AI technology firm Emotibot introduced the world to 'Sue,' an AI shopping assistant and smart retail solution.
AI shopping assistant leverages Emotibot's multi-modal Emotional Intelligence Platform, Conversational AI (CAI) engine and Emotion Recognition Engine (ERE) in order to identify 22 emotional states. By reading a consumer's facial expressions, voice and emotions, the smart shopping assistant has the ability to carry out intelligent conversations. As Sue can also determine a shopper's age, gender, hair style, beard style and skin quality, the artificial intelligence system is capable of offering in-depth product information, recommendations, consultations and even helpful customer service after a sale has been made.
Sue is set to be launched in Suning's brick-and-mortar stores across China throughout 2018.
Why This Trend Is Growing
- AI Shopping Assistants Enhancing Customer Experience
- The integration of Emotibot's AI technology and emotional intelligence platform allows AI shopping assistants like 'Sue' to provide personalized product information, recommendations, and consultations, improving the overall customer experience.
- Emotion Recognition and Analysis in Retail
- The use of Emotibot's Emotion Recognition Engine (ERE) enables AI shopping assistants to read and analyze facial expressions, voice, and emotions, opening up opportunities for retailers to better understand and meet customer needs.
- Intelligent Customer Service in Brick-and-mortar Stores
- AI shopping assistants like 'Sue' have the potential to offer personalized customer service even after a sale has been made, enhancing customer satisfaction and loyalty in physical retail spaces.
Industries Being Reshaped
- Retail
- The adoption of AI shopping assistants in brick-and-mortar stores presents an opportunity for retailers to leverage technology to enhance the customer experience and drive sales.
- Artificial Intelligence
- AI technology, particularly in the area of emotional intelligence and conversational AI, is disrupting the retail industry by enabling personalized interactions and intelligent customer service.
- Customer Service
- The integration of AI shopping assistants in physical stores opens up possibilities for improved customer service, as assistants like 'Sue' can offer detailed product information and recommendations based on customer preferences.
