February 2018 business trends reveal the influence that political issues are having on brands' product development, as well as the continuation of the cashless payment preference into unlikely areas.
As an example of the former, Costco recently acknowledged the uncertainty that many of its customers may feel around the idea of political conflict and the impact of climate change, and as a result is offering emergency food kits. The kits have enough to keep an individual fed and relatively healthy for up to a year, and are a great purchase in case an emergency arises.
An example of the latter is Walt Disney's Animal Kingdom Lodge, which is aiming to go completely cash-free over time, and the Amazon Go store, which goes so far as to get rid of in-person transactions entirely.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
