Weight Watchers has opened a new 'Flex Drive-Thru' in London, UK, to give away thousands of free "Healthy & Happy Meals."
The January pop-up is part of its marketing efforts to promote the hundreds of zero-point foods on its new Flex programme, but with queues snaking round the block, it could become a permanent fixture as people seek healthier lifestyles.
The drive-thru, a first for Weight Watchers, serves fast food, including oat waffles and yogurt, bacon and egg rolls, beef burgers with chilli butternut squash, Turkish flatbread-style pizza and spiced falafel pittas.
The stunt in January was initiated after Weight Watchers research revealed that the first month of a new year is when people think about food the most—once every minute and 12 times more than in any other month.
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