February 2018 marketing trends reveal a variety of unique campaigns, with commercials for greater causes and distinct branding initiatives being at the forefront of these trends.
Cause-related marketing is increasingly common as consumers seek to purchase with purpose, and various brands and initiatives are taking advantage of this fact. Examples include the 'Seize the Awkward' commercial, which offers a relatable and humorous take on approaching the subject of mental health with peers, and Stella Artois' partnership with Water.org.
The idea of marketing without or with little branding can be daunting for many brands, but Perfumarie chose to take the leap. The conceptual store features absolutely no branding on any of its scents, which range from no-name to designer. At the end of the shopping experience, consumers are told which brands they preferred–with the idea being that visitors may walk away with a new perspective on how they perceive brand names.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
