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Top 30 Marketing Trends in February

From Humorous Mental Health Ads to No-Branding Perfume Shops

— February 24, 2018 — Tech
February 2018 marketing trends reveal a variety of unique campaigns, with commercials for greater causes and distinct branding initiatives being at the forefront of these trends.

Cause-related marketing is increasingly common as consumers seek to purchase with purpose, and various brands and initiatives are taking advantage of this fact. Examples include the 'Seize the Awkward' commercial, which offers a relatable and humorous take on approaching the subject of mental health with peers, and Stella Artois' partnership with Water.org.

The idea of marketing without or with little branding can be daunting for many brands, but Perfumarie chose to take the leap. The conceptual store features absolutely no branding on any of its scents, which range from no-name to designer. At the end of the shopping experience, consumers are told which brands they preferred–with the idea being that visitors may walk away with a new perspective on how they perceive brand names.
6.7
Score
Popularity
Activity
Freshness
30
Charitable Beer Ads
Charitable Beer Ads
Stella Artois' 'Taps' Super Bowl Ad Aims to Improve Clean Water Access
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29
Personally Tailored Fashion Ads
Personally Tailored Fashion Ads
Centrepoint's Ads Change in Length Based on Consumption Habits
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28
Humorous Mental Health Campaigns
Humorous Mental Health Campaigns
Seize the Awkward Encourages Friends to Reach Out
<
27
Musical Car Alarm Stunts
Musical Car Alarm Stunts
This Lyft Grammy Stunt Rigged Five Cars to Play Hit Songs
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26
Charitable Valentine's Shakes
Charitable Valentine's Shakes
Shake Shack's 'Love Shack Shake' Supports People and Assistance Dogs
<
25
Designer-Backed Empowerment Platforms
Designer-Backed Empowerment Platforms
Rebecca Minkoff is Launching the RM Superwomen Campaign
<
24
Refocused Social Media Platforms
Refocused Social Media Platforms
The Facebook News Feed is Being Altered to Prioritize Loved Ones
<
23
Kid-Designed Car Concepts
Kid-Designed Car Concepts
GoCompare Tasked Kids with Designing the Car of the Future
<
22
Personalized Ride Share Videos
Personalized Ride Share Videos
Year with Uber Turns a Rider's 2017 Trip History into a Music Video
<
21
Crowd Creation Apps
Crowd Creation Apps
'Surkus' Uses Crowdsourcing to Manufacture Lineups and Crowds
<
20
Unaltered Beauty Ad Initiatives
Unaltered Beauty Ad Initiatives
CVS Pharmacy's 'Beauty Mark' Campaign Promotes Transparency
<
19
Chocolate-Centric Pop-Up Camps
Chocolate-Centric Pop-Up Camps
Cadbury's 'Creme Egg Camp' Appeals to Hungry Chocolate Lovers
<
18
Olympian-Endorsed Fashion Collections
Olympian-Endorsed Fashion Collections
Olympians Star in the Banana Republic Spring 2018 Campaign
<
17
Cryptocurrency-Inspired Musicians
Cryptocurrency-Inspired Musicians
J-Pop Group Kasotsuka Shojo uses Pop Music to Educate on Crypto
<
16
Old-School Beauty Campaigns
Old-School Beauty Campaigns
This Marc Jacobs Beauty Campaign Takes Cues from Auntie Mame
<
15
No-Branding Perfume Shops
No-Branding Perfume Shops
Perfumarie Eliminates All the Branding So Users Can Focus on Scent
<
14
In-Car Sampling Campaigns
In-Car Sampling Campaigns
'Cargo' is Teaming Up with Red Bull for the Super Bowl
<
13
Faux Movie Trailer Commercials
Faux Movie Trailer Commercials
Web of Fries is Taco Bell's Faux Trailer to Finally Introduce Fries
<
12
VR Fast Food Restaurants
VR Fast Food Restaurants
Guests Can Play KFC's 'The Hard Way' at One Remodeled Location
<
11
Experiential Technology Stores
Experiential Technology Stores
Samsung's Largest Canadian Store is Open at CF Toronto Eaton Centre
<
10
Fantasy Franchise Ice Hotels
Fantasy Franchise Ice Hotels
A Game of Thrones-Themed Ice Hotel Has Opened in Finland
<
9
Suprematist-Inspired Rebranding Initiatives
Suprematist-Inspired Rebranding Initiatives
The Russian Tourist Board Has a New Artistic Identity
<
8
Weight Loss Drive-Thrus
Weight Loss Drive-Thrus
The Weight Watchers Drive-Thru Serves "Healthy & Happy Meals"
<
7
Honest Smoothie Branding
Honest Smoothie Branding
'Batch Organics' Applies a No-Nonsense Approach to Its Healthy Branding
<
6
Carnivalesque Retail Pop-Ups
Carnivalesque Retail Pop-Ups
Amazon's 'Treasure Trucks' are Parking at Whole Foods Locations
<
5
VR Sampling Experiences
VR Sampling Experiences
Président Cheese's 'Taste with A Pro' Pairs Food and Recipe Creation
<
4
Ad-Replacing Art Campaigns
Ad-Replacing Art Campaigns
Guerrilla Art Project Art in Ad Places is Getting Its Own Exhibit
<
3
Video Game-Inspired Parkour Gyms
Video Game-Inspired Parkour Gyms
This Gym Transformed to Resemble a Level from Sonic Forces
<
2
Viral Promotional Booths
Viral Promotional Booths
Netflix Appeared at CES to Market Its New Series Altered Carbon
<
1
Provocative Online Dating Campaigns
Provocative Online Dating Campaigns
OkCupid's DTF Campaign Reclaims the Suggestive Acronym
<