Cargo, the leading in-car commerce platform for the rideshare economy, is teaming up with Red Bull for an energizing Super Bowl sampling campaign.
As a service that makes the most of the passenger economy, Cargo stations a box inside vehicles to offer a variety of products in-car—this includes everything from face masks to snacks. For the Super Bowl, Red Bull is aiming to engage Millennial and Generation Z audiences by treating them to a Red Bull on their way to the football game or an after-party. The sampling campaign is set to kick off at the perfect time, as Red Bull will newly launching its Red Bull Crashed Ice.
This sampling campaign from Cargo and Red Bull will be held in Minneapolis, which is one of the top cities in the United States for rideshare drivers.