This year, Stella Artois is making its first return as a Super Bowl advertiser since 2011 with the 'Taps' Super Bowl ad.
Taps shares an important message about clean water access and it will remind millions of viewers who tune into the sporting event how lucky they are to have safe drinking water readily available from them from faucets. With the help of Water.org co-founder Matt Damon, the Stella Artois ad raises awareness about the global water crisis in a simple, meaningful way.
Those who want to take action to make water accessible to people in the developing world who have to walk for hours on end each day to collect water, may purchase the Stella Artois Limited-Edition Chalice. As Damon describes: "If just one percent of viewers watching the Super Bowl this year purchased a Chalice, we could help provide access to clean water for up to one million people in need" for five years.
What's Driving This Trend
- Clean Water Access
- Disruptive innovation opportunity to develop affordable and sustainable solutions for clean water access in the developing world.
- Cause-marketing Advertising
- Disruptive innovation opportunity to create impactful and socially-conscious advertising campaigns that raise awareness and drive action for charitable causes.
- Corporate Social Responsibility
- Disruptive innovation opportunity to integrate social and environmental initiatives into business strategies, creating positive impact while boosting brand reputation.
Who This Affects Most
- Beverage
- Disruptive innovation opportunity to develop eco-friendly packaging and sustainable production practices in the beverage industry.
- Non-profit
- Disruptive innovation opportunity to leverage technology and digital platforms for fundraising and awareness campaigns in the non-profit sector.
- Advertising
- Disruptive innovation opportunity to incorporate social causes in advertising strategies, creating more emotionally resonant and purpose-driven campaigns.
