Vamos Marcar is a new campaign by beloved beer brand Stella Artois, in partnership with Stone. The marketing initiative zeroes in on romantic dinner dates and the notion of splitting the bill. For the Vamos Marcar campaign, the company joined forces with restaurants in different Brazilian cities. All of the restaurants are woman-led, advancing the brand's commitment to celebrating and uplifting female chefs.
Consumers can go to Stella Artois' website and browse the dining establishments, select one, and pay BRL 50 for a dinner voucher. The beer brand commits to adding another BRL 50 voucher with each purchase, bringing up the value to BRL 100. When dining at the establishment, all consumers have to do is present their QR code voucher to the server.
Image Credit: Stella Artois
Key Themes Behind This Trend
- Splitting-the-bill Campaigns
- Opportunity to explore creative marketing initiatives that focus on sharing expenses in unique ways.
- Woman-led Restaurants
- Opportunity to support and promote female chefs and entrepreneurs by partnering with woman-led dining establishments.
- QR Code Vouchers
- Opportunity to leverage technology and streamline the payment process by using QR code vouchers for dining experiences.
Where This Applies
- Beer
- Opportunity for beer brands to create campaigns that resonate with consumers by addressing common social scenarios like splitting the bill.
- Hospitality
- Opportunity for the hospitality industry to showcase and promote woman-led restaurants as a way to drive innovation and diversity.
- Technology
- Opportunity for technology companies to develop QR code voucher systems that enhance the dining experience and simplify transactions.
