Centrepoint's Ads Change in Length Based on Consumption Habits

 - Jan 10, 2018
References: centrepointstores & psfk
The fashion retailer Centrepoint has partnered with Google to bring consumers a unique series of ads, which change based on the viewer's consumption habits.

The series of ads run from five to 30 seconds, depending on the viewer's history, preferences and online habits.The ads follow an astronaut who needs help deciding what to wear when meeting aliens for the first time -- a playful story line that aimed to outline the ways in which Centrepoint can help it's consumers, even from space.

In addition to these tailored ads, Centrepoint is holding a competition which is challenging participants to design an outfit for the fictional astronaut to wear. The winner will be awarded with the chance to meet and collaborate with the brand's professional fashion designers.