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23 Examples of Athletic Brand Marketing

From Athletic Promotion Platforms to Sports Bra Pop-Ups

— October 6, 2014 — Lifestyle
Athletic brand marketing has to get creative, because, let's face it: working out is not everyone's favorite thing to do. In fact, for a lot of people, it ranks pretty low on the list of enjoyable activities. At the very least, it's something you have to be motivated to do, and that's easier said than done!

Today's modern woman has a million and one things to do. It can be easy to let your exercise routine fall by the wayside as you scramble to meet work deadlines, make dinner and sleep at a decent hour.

A lot of fitness campaigns are imploring you to make time for your exercise. Whether it's a pop-up sports bra shop or a supermodel fitness ads, these branding examples want to get you excited about working out again.
4.4
Score
Popularity
Activity
Freshness
22
Focused Supermodel Fitness Ads
Focused Supermodel Fitness Ads
Gisele Bundchen's Under Armour Ads See Her Tune Out the Haters
<
21
Vibrantly Charged Sneaker Commercials
Vibrantly Charged Sneaker Commercials
The Commercial for the New Messi Sneakers Glows
<
20
Inspiring Sports Campaigns
Inspiring Sports Campaigns
Nike's South Korean 'Just Do It' Campaign Promotes Sport Among Youth
<
19
Yoga Master Web Hiring
Yoga Master Web Hiring
The Lululemon CEO Campaign Goes Global via the Net
<
18
Athletic Couture Campaigns
Athletic Couture Campaigns
The Hermes Vive Le Sport Advertisments Are Unsually Energetic
<
17
Athletic Equality Campaigns
Athletic Equality Campaigns
The Proud to Play Video Honors LGBT Athletes as the World Cup Comes Up
<
16
Pop Star Collaboration Logos
Pop Star Collaboration Logos
The Adidas Originals Pharrell Williams Logo is Funky and Modern
<
15
Yoga Fundraiser Campaigns
Yoga Fundraiser Campaigns
The Power of Movement Eases Arthritis Pain with Child's Pose
<
14
Athletic Promotion Platforms
Athletic Promotion Platforms
Raynforest Helps Influencers Get Sports Sponsorship Opportunities
<
13
Travelling Yoga Apps
Travelling Yoga Apps
Lululemon's 'Om-Finder' App is Made for On-the-Go Movement Enthusiasts
<
12
Tweet-Powered Fashion Shows
Tweet-Powered Fashion Shows
The Adidas NEO Fashion Show Will Be Curated By Teens' Twitter Votes
<
11
Global Running Campaigns
Global Running Campaigns
Nike's We Run Race Series Inspires Runners to Best Their Achievements
<
10
Sports Bra Pop-Ups
Sports Bra Pop-Ups
The 548 Richmond NTC Shop Showcases the Revolutionary Nike Pro Rival Bra
<
9
Inspirational Women Boxers
Inspirational Women Boxers
Claudia Gaudelli Challenges the Notion of the Male-Dominated Sport
<
8
Luxury Sports Collaborations
Luxury Sports Collaborations
The Adidas Porsche Design Fall Winter 2011 Line is Athletic
<
7
Compression-Molded Sports Bras
Compression-Molded Sports Bras
The Nike Pro Rival Bra Offers Supreme Support and Style
<
6
Sporty Collaboration Lookbooks
Sporty Collaboration Lookbooks
The Adidas Originals x Opening Ceremony A/W 2013 Line is Fresh
<
5
Youthfully Bold Sportswear
Youthfully Bold Sportswear
The Adidas Originals Catalog for Fall/Winter 2014 is Effortlessly Cool
<
4
Reflective Sports Apparel
Reflective Sports Apparel
The Nike Women's Color Block Blends Performance and Style
<
3
Motivational Athletic Resolutions
Motivational Athletic Resolutions
The Nike Running 2013 Campaign Hits the World with a Hashtag
<
2
Graceful Airborne Campaigns
Graceful Airborne Campaigns
Athletes Jump, Sprint and Soar in the Nike Spring 2013 Lookbook
<
1
Model Workout Ads
Model Workout Ads
The Nike Women Fall 2014 Collection Stars an Exercising Karlie Kloss
<