Lionel Messi lights up the field in the ‘Adidas: The New Speed of Light’ commercial for Messi sneakers.
This commercial promotes the new sneakers for Adidas, and shows just how fantastic of a soccer player Messi is. The commercial begins with him standing in the middle of a field wearing some heavy duty gear that lights up as he’s getting ready to play. The motivating, electronic, "fight" music begins as he lights up the dark screen in an array of vibrant blues, pinks and purples. Throughout the commercial it feels like cutting edge a music video.
Only at the end does the slogan, "Light up the Pitch" and a shot of Messi’s sneakers appear.
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