Nike's new 'Just Do It' campaign in South Korea is hoping to ignite a sports movement among the youth of the country. The campaign comprises an inspirational film that is designed to build momentum leading up to the Nike Festival of Sports and the We Run Seoul events.
This inspirational Just Do It campaign features soccer legend Park Ji-Sung, rising tennis prospect Duck-Hee Lee, K-Pop superstar Taeyang and various South Korean youth, all of whom join forces to communicate to youth that they should be fiending to play sports at all times.
The film shows Korean youth actively engaged in a variety of spontaneous sports during their daily life. The youth are seen not just in sports fields but also schools, cityscapes and random places. The message hopes to alter the deeply instilled South Korean obsession with academics and schooling.