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30 Examples of Motivational Nike Campaigns

From Giant Shoebox Installations to Custom Animations

— February 19, 2015 — Lifestyle
There are a few common threads that stand out when perusing through this collection of Nike campaigns, yet one is more prevalent over all else. Nike might be a the leader when it comes to motivation -- its iconic slogan attests to that -- yet these examples all point to a focus on experiences. Whether that means the experiences of one of its sponsored athletes or a particular product or even for the brand's loyal consumers, this idea makes quite the impact in these Nike campaigns.

From pop up shops and social media events to epic commercials and clever packaging, the Nike campaigns range in creativity and reach. Nevertheless, there is something instantly sharable about each Nike campaign, which gives them a viral quality.
5.8
Score
Popularity
Activity
Freshness
29
Monstrous World Cup Ads
Monstrous World Cup Ads
The 'Risk Everything' Short World Cup Film Stars Alex Oxlade-chamberlain
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28
Phoenix-Inspired Tennis Tributes
Phoenix-Inspired Tennis Tributes
This Nike Li Na campaign Honors a Pioneering Tennis Career
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27
Custom Fitness Animations
Custom Fitness Animations
Nike Rewarded the Most Active Nike+ Athletes with a Personalized Video
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26
Inspiring Sports Campaigns
Inspiring Sports Campaigns
Nike's South Korean 'Just Do It' Campaign Promotes Sport Among Youth
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25
Glass-Shattering Golf Campaigns
Glass-Shattering Golf Campaigns
No Cup is Safe is a New Nike Commercial Featuring Tiger Woods
<
24
Bamboozling Soccer Ads
Bamboozling Soccer Ads
This Neymar Video by Nike Shows the Brazil Star Embarrassing Defenders
<
23
Bare Foot Installations
Bare Foot Installations
The Art + Science of Feeling by Nike Maps Brainwaves for Visual Art
<
22
Cold Weather Workout Campaigns
Cold Weather Workout Campaigns
The Nike Choose Your Winter Commercial Stars Comedian Chris O'Dowd
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21
Uplifting Athlete Ads
Uplifting Athlete Ads
Nike Provides Motivation After Brazil and the World Cup Loss
<
20
Real-Time Soccer Ads
Real-Time Soccer Ads
This Component of Nike's Risk Everything Campaign Uses Real-Time Ads
<
19
Risk-Celebrating Commercials
Risk-Celebrating Commercials
The Nike Risk Everything Ad is a Subtle Nod to the World Cup
<
18
Boundary-Pushing Sports Ads
Boundary-Pushing Sports Ads
Nike’s Winter Wonderland Boosts Perseverance & Self-Improvement
<
17
Winter-Embracing Sports Ads
Winter-Embracing Sports Ads
Nike Inspires You to Play Winter Sports the Russian Way
<
16
Holographic Shoe Advertisements
Holographic Shoe Advertisements
Nike Executes Street Ads That Showcase Footwear Using 3D Displays
<
15
Global Running Campaigns
Global Running Campaigns
Nike's We Run Race Series Inspires Runners to Best Their Achievements
<
14
Animated Movie Sneakers
Animated Movie Sneakers
The Boxtrolls x Nike Roshe Run Helps Promote the Film's Release
<
13
Motivational World Cup Ads
Motivational World Cup Ads
Nike Football Unveils its Risk Everything Ad for the 2014 World Cup
<
12
Sports Bra Pop-Ups
Sports Bra Pop-Ups
The 548 Richmond NTC Shop Showcases the Revolutionary Nike Pro Rival Bra
<
11
Baseball Legend Farewell Campaigns
Baseball Legend Farewell Campaigns
Jordan's #RE2PECT Campaign Honors Baseball Legend Derek Jeters
<
10
Stylish Street Airline Footwear
Stylish Street Airline Footwear
These Nike Airline Shoes Gives Attendants a Hint of Style
<
9
Weather-Defying Sport Experiences
Weather-Defying Sport Experiences
The Nike Project North Blogger Event is an Adventurous Campaign
<
8
Nostalgic Footwear Campaigns
Nostalgic Footwear Campaigns
Jordan Brand and Warner Bros. Team Up for Another Hare Jordan Line
<
7
Interactive Pop-Up Athletics Stores
Interactive Pop-Up Athletics Stores
The NikeFree Store Creates Neon Displays Based on Movement
<
6
Footwear App Pop-Ups
Footwear App Pop-Ups
The SNKRS Station Promotes the Brand's SNKRS App
<
5
Folded Footwear Shoeboxes
Folded Footwear Shoeboxes
This Ultra Small Shoebox Holds the Flexible Nike Free 5.0 Sneakers
<
4
Giant Shoebox Installations
Giant Shoebox Installations
Nike Dropped a Gigantic Shoebox on a New York City Street Corner
<
3
Motivational Athletic Resolutions
Motivational Athletic Resolutions
The Nike Running 2013 Campaign Hits the World with a Hashtag
<
2
Model Workout Ads
Model Workout Ads
The Nike Women Fall 2014 Collection Stars an Exercising Karlie Kloss
<
1
Jumping Sportswear Lookbooks
Jumping Sportswear Lookbooks
The Nike Women's FW13 Catalog Stars a Slew of Female Athletes
<