'Choose Your Winter' is the slogan Nike is adopting for its campaign against the cold weather. Or, more accurately, its embrace of the cold weather. In what is to be the first of a series of commercials around the Choose Your Winter motto, comedian Chris O'Dowd acts as a weather newscaster who delves deeper into the issue of cold weather and how it affects athletes trying to maintain their strength and physique.
Yet as O'Dowd talks about the demise of humans in the cold, the Choose Your Winter commercial is peppered with happy athletes skating, playing football and more. Football stars Aaron Rodgers and Jordy Nelson, soccer players Clint Dempsey and Brad Evans, distance runner Mary Cain, figure skater Gracie Gold and snowboarder Johnnie Paxson all make an appearance. Their happiness is due entirely to being prepared thanks to Nike gear.