These celebrity-endorsed fashion campaigns range from sultry sibling portraits to songstress footwear ads that aim to empower young girls. While celebrity endorsements are not a new idea in the world of fashion, the industry's recent obsession with famous faces pushes boundaries in a way that is unexpected and groundbreaking.
In addition to Balmain's sultry portrayal of Kanye West and wife Kim Kardashian -- a hit among hip hop and reality television fans -- Givenchy's unexpected campaign stars are what truly captivated the luxury brand's audience. In addition to posing in a campaign alongside rival luxury designer Donatella Versace, the brand's creative director Riccardo Tisci enlisted a-list actress Julia Roberts in his recent Spring/Summer 2015 campaign. While the star is more synonymous with elegant perfume and cosmetic endorsements, she pulls off an androgynous look for Givenchy and poses free from any makeup.
Other celeb-endorsed fashion campaigns include mother-daughter lookbooks and celeb offspring campaigns that introduce mass audiences to a second generation of superstars.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
