The Julia Roberts for Givenchy advertisement is a jaw-dropping editorial brought to us by none other than Riccardo Tisci. The Givenchy designer named the Pretty Woman actress as his new face for the Spring/Summer 2015 season. Surprising the fashion world, the game-changing advertisements are setting a new standard.
In true Givenchy style, the ads compile inanimate object photography with dark modeled imagery. Julia Roberts is pictured in both a loose translucent back blouse and a perfectly tailored black women's suit. The major fashion editorials were styled by Katy England and photographed by Mert Alas & Marcus Piggott. Riccardo Tisci creates the epitome of cool and the Julia Roberts for Givenchy Spring/Summer 2015 advertisements showcase just this.
What Makes This Trend Stand Out
- Celebrity Collaborations in Fashion
- The partnership between Givenchy and Julia Roberts showcases how celebrity branding can carve a niche in fashion marketing.
- Dark and Edgy Fashion Editorials
- The use of inanimate object photography with dark model imagery in the Julia Roberts for Givenchy advertisement paves the way for more thought-provoking and unconventional editorial concepts.
- Transcending Age Barriers in Fashion
- Julia Roberts' association as the face of Givenchy's Spring/Summer 2015 season brings a new angle to age inclusivity in fashion.
Sectors Adopting This
- Fashion
- Luxury fashion brands may benefit from having celebrity ambassadors to attract buzz and widen their target market.
- Photography and Styling
- The unconventional concept of using inanimate object photography in fashion editorials may spark interest among photographers and stylists looking to explore new and edgy visual storytelling.
- Advertising and Marketing
- The successful campaign of the Julia Roberts for Givenchy advertisement highlights the importance of pushing boundaries in advertising to create a strong brand image and stand out in a crowded market.
