Sultry, fierce and tropical, the Beyonce H&M Summer 2013 campaign will have you running to the beach with your new bikini in hand.
Inez van Lamsweerde and Vinoodh Matadin capture the pop star as she wears two-piece suits in neon yellow, black with fringe detailing as well as a one-piece with a blue waterside scene print. The singer relaxes on beach chairs and on the water all while rocking perfect waves and bold red lips. She finishes her look with a flower in her hair, hoop earrings and dozens of gold bangles.
The Beyonce H&M Summer 2013 campaign will probably remind everyone of how envious they are of the sultry singer while offering a bit of inspiration to look and feel just as confident on the beach this summer.
Key Themes Behind This Trend
- Swimwear Fashion
- Opportunity for disruptive innovation in creating fashionable and confidence-boosting swimwear designs.
- Celebrity Endorsements
- Opportunity for disruptive innovation in leveraging influential celebrities to promote clothing brands.
- Beach Lifestyle
- Opportunity for disruptive innovation in creating products and experiences that cater to the beach lifestyle.
Where This Applies
- Fashion
- Opportunity for disruptive innovation in the design and production of trendy swimwear.
- Advertising
- Opportunity for disruptive innovation in utilizing celebrity endorsements in ad campaigns.
- Travel and Leisure
- Opportunity for disruptive innovation in developing beach-centric products and services.
