Fashion designer Alexander Wang teamed up with the non-profit youth charity 'Do Something' for a new clothing campaign featuring fashion portraits from 38 different celebrities and musicians.
The series of black and white portraits was shot by photographer Steven Klein and is made up of individuals who Wang both admires, and who leave an influence on popular youth culture. Each fashion portrait also features a piece of clothing from the new Alexander Wang and Do Something clothing collaboration. Available in stores and online, a 50 percent portion from each item of Do Something clothing sold will be donated back to DoSomething.org for charitable purposes.
Included in the black and white portrait photo series are a number of recognizable figures and pop culture icons including Kanye West, Rod Stewart, Pamela Anderson, Kristen Wiig and model Kate Moss.
What's Driving This Trend
- Charitable Fashion
- Clothing companies partnering with charities to donate a portion of sales to a good cause and raise awareness.
- Celebrity Endorsements
- Fashion companies using celebrities as brand ambassadors to reach a wider audience and increase product sales.
- Fashion Portraits
- Photographers and fashion designers collaborating to create a collection of black and white portraits featuring notable figures for marketing and promotional purposes.
Who This Affects Most
- Fashion and Apparel
- Fashion brands partnering with charities to give back and increase brand loyalty among socially-conscious consumers.
- Celebrity and Entertainment
- Celebrities using their influence to support a cause and promote clothing collaborations on social media and through their personal brand.
- Photography and Creative Production
- Fashion photography and portrait sessions becoming an increasingly essential part of marketing campaigns for fashion and apparel brands.
