From Makeup-Free Disney Princesses to Top Model Lipsticks

 - Sep 30, 2015
The top September 2015 pop culture trends have wide, industry-spanning implications given the frequency with which such innovations find themselves into marketing and advertising campaigns.

In a unique example of the power of social media, model Joan Smalls recently teamed up with Estee Lauder to create a range of 12 lipstick shades. The line includes a hue inspired by the bold violet shade Smalls wore to the 2014 MET Gala, which the executives at Estee Lauder must have noticed had consumers buzzing in the top model's Instagram comment section regarding the shade.

Separately, a Japanese skincare brand created a unique range of facial masks that appeared as superhero masks when applied. The interesting use of sci-fi fandom imagery for a skincare product shows the power of pop cultural figures to shift the public reception of a product.

The top September 2015 pop culture trends showcase the many ways in which pop cultural imagery affects the culture of marketing.