Deodorant, shampoo, shave oil and sunscreen are just a few of the personal care products that are offered by Jessica Alba's The Honest Company—now the brand is exploring new territory with the launch of an organic line of feminine products.
The range of feminine care products includes cotton pads in different styles, as well as tampon styles that are available with and without applicators. Just as other feminine product brands like Carefree and HelloFlo use humor to sell products, The Honest Company packaging also embraces a lighthearted, fun attitude. This can be seen on the back of the dotted red Organic Cotton Tampon box, which is printed with the tag "#WokeUpLikeThis."
The Honest Company puts it best by saying: "We can’t get rid of your cramps, headaches, bloating, back pain, or mood swings (we would if we could!), but we can do feminine care differently."
Why This Trend Is Growing
- Organic Feminine Products
- Disruptive innovation opportunity: Develop organic feminine products using sustainable materials and packaging.
- Humor in Feminine Product Marketing
- Disruptive innovation opportunity: Integrate humor and lightheartedness into marketing campaigns for feminine care products.
- Expansion of Personal Care Brands
- Disruptive innovation opportunity: Personal care brands can explore new territory by expanding their product lines to include feminine care products.
Industries Being Reshaped
- Personal Care
- Disruptive innovation opportunity: Personal care industry players can tap into the growing demand for organic feminine products.
- Feminine Care
- Disruptive innovation opportunity: The feminine care industry can incorporate humor and lightheartedness into their product packaging and marketing strategies.
- Sustainable Packaging
- Disruptive innovation opportunity: Sustainable packaging companies can collaborate with feminine care brands to develop eco-friendly packaging solutions.
