When it comes to household cleaners, many leave behind the scent of clean (i.e. the smell of chemicals), but this collection identifies how many brands are changing this perception. With many of the products found here boasting natural ingredients, the cleaning product market is being flooded with options that are scented in a more pleasant way than in years past.
The market for products like scented candles and air fresheners is showing significant signs of increasing, which could perhaps be correlated to the increase in time consumers spend indoors. As such, this collection of pleasantly scented household cleaners identifies how brands and consumers alike are showing a preference for actually cleaning rather than just masking odors.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 47%
Freshness 8%
