Herb-Infused Concentrated Cleaners

Mrs Meyer's Basil Multi-Surface Concentrate is Earth-Friendly

Billed as "aromatherapeutic" on top of its environmental benefits, Mrs Meyer's basil multi-surface concentrate can be used on all non-porous surfaces and offers a natural herb-infused fragrance. 98% naturally derived, the multi-surface concentrate is a handy option to have around the house, cottage or office given its biodegradable formula and graden-fresh scent.

While not pH neutral, the concentrate product has an alkaline pH of 9.0 and 9.5, but becomes "essentially" neutral when properly diluted for cleaning purposes.

Mrs Meyer's basil multi-surface concentrate is safe for use on hardwood floors and indoor and outdoor surfaces including kitchen and bathroom. The earth-friendly concentrated cleaner is also available in several other scents including lavender, lemon verbena, geranium, bluebell and rosemary.

Herb-infused Cleaners
Opportunity to develop new herb-infused cleaning product lines for various surfaces
Eco-friendly Cleaning Products
Opportunity to create new biodegradable and eco-friendly cleaning solutions
Aromatherapeutic Cleaning Products
Opportunity to create new natural cleaning solutions infused with essential oils

Who This Affects Most

Cleaning Products
Opportunity to develop new concentrated cleaners for non-porous surfaces and offer various natural fragrance alternatives
Home and Garden
Opportunity to explore new environmentally safe products for indoor and outdoor use
Personal Care
Opportunity to create natural and herb-infused cleaning solutions for personal use
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 24%
Freshness 8%

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