The Green Forest washing soap branding centres around the product's all-natural ingredient list that replaces any harsh chemical products often used to remove tough stains. Instead the Green Forest detergent opts for a gel-like consistency and plant-based ingredients to safely and naturally clean clothing and fabrics. The branding of the product reflects this mission statement with a green-centric design highlighting the natural elements.
The Green Forest branding was put together by illustrator Svetlana Makarovskaya hailing from Moscow. The detergent is packaged in clear soap bottles that offer brand transparency as consumers can see directly into the clear liquid product, free of toxins, harsh chemicals or additives. The brand logo is also comprised of a T-shirt outlined with green plants. The transparency of the bottle speaks to the brand's attempt to convey how natural and pure their laundry soap is.