Although many brands dream of having consumers buy a fresh new product after the old one has run out, Mrs. Jones' Soapbox is one company that does things differently with its cleaning concentrate solutions.
The brand's Clean all-purpose disinfecting spray is sold as part of a kit that also contains healthy cleaning products like laundry detergent, soap, toilet bowl cleaners and furniture polish. Knowing that all of these supplies will run out at different times, Mrs. Jones' Soapbox sells products to replenish cleaning products in a clever way.
The Clean Refill takes the form of a cleaning concentrate that only needs distilled water to be added to it. In order to be as kind as possible to the environment, upcycled plastic bottles are sterilized and reused as product packaging.
Key Themes Behind This Trend
- Upcycled Packaging
- Exploring the use of upcycled materials for product packaging creates an opportunity for eco-friendly innovation and reducing waste.
- Refillable Products
- Developing refillable cleaning concentrates that can be easily replenished with water promotes sustainability and reduces the need for single-use packaging.
- Product Kits
- Creating kits that combine multiple cleaning products encourages convenience for customers and provides opportunities for cross-selling and upselling.
Where This Applies
- Cleaning Products
- The cleaning products industry can tap into the trend of upcycled packaging and refillable products to offer eco-friendly alternatives and attract environmentally-conscious consumers.
- Packaging
- The packaging industry has the opportunity to innovate by exploring ways to incorporate upcycled materials into product packaging and reduce reliance on single-use plastics.
- E-commerce
- The e-commerce industry can benefit from the trend of product kits by offering bundled cleaning product packages, providing convenience for customers and driving sales.
