Nestlé Toll House is introducing baking Advent calendars with its first 12-day holiday countdown centered on products that can be used for seasonal treats. Designed to resemble the original Toll House Inn, the $29.99 calendar contains 12 numbered compartments featuring refrigerated cookie doughs and morsels. The assortment mixes established products with two new releases: Snowflake Morsels and Snowflake Cookie Dough. Other selections include Peppermint Cocoa Cookie Dough, Semi-Sweet Chocolate Morsels, and Dark Chocolate Morsels. The numbered doors can also be reused as holiday cards.
The format turns an Advent purchase into a series of hands-on baking occasions rather than offering individual ready-to-eat treats. Combining new releases with familiar products can introduce customers to a wider portion of the Toll House portfolio. Three limited online drops also create multiple seasonal sales moments, including a final release on National Cookie Day.
Image Credit: NESTLÉ® TOLL HOUSE®
