Simply Spotless Branding Features Patterns, Despite its Name

 - Jan 5, 2014
References: simplyspotlessny & thedieline
You might expect Simply Spotless packaging to take a single solid color as an expression of its fleck-free name, yet this line of four cleaning products features a range of detailed patterns, and one of which is even spotted. Stripes, zigzags and wood grain print are the others.

From a distance, you may not totally discern these repetitive motifs, rather giving the visual impression of a subtle silvery skin. The optical textures have been applied in shiny ink to labels that wrap to nearly the full height of the pure white plastic bottles.

Inside of Simply Spotless packaging, you'll find solutions to wash wood, fabric and glass. The crisp designs are actually abstract references to these stylish surfaces.