Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

100 Examples of Minimalistic Branding

From Hipster Juice Packaging to Simply Marked Mason Jars

— May 19, 2015 — Marketing
The look of a minimalistic branding design may seem a clean cut and boring to some but this marketing strategy is growing to be just as popular as other forms of branding.

While pop art and other creative branding show to be attention-grabbing and exhibit a great deal of expressiveness, numerous brands have been leaning towards more minimal branding. While visual branding is very important, some brands prefer a more minimal approach where its product is stripped of the creative fluff and left with only the important things. This technique focuses on the basics of design, which in turn allows clients to focus on the importance of the brand.

Though it may not be as eye-catching as a colorful label or billboard, minimalistic branding has proven to be just as effective
7
Score
Popularity
Activity
Freshness
99
Fishy Wine Branding
Fishy Wine Branding
Hungerford Hill Winery Went with an Ocean-Inspired Look
<
98
Adventure-Branded Beer
Adventure-Branded Beer
The New Shackleton Beers Line is Inspired by Explorer Sir Ernest Shackleton
<
97
Silk-Inspired Wine Packaging
Silk-Inspired Wine Packaging
Alex Beltechi Made a Label Look Similar to the Soft Fabric
<
96
Color-Coded Vino Labels
Color-Coded Vino Labels
The Carre Rouge & Carre Blanc Wine Bottles are Sharply Minimal
<
95
Festive Pie Packaging
Festive Pie Packaging
This Packaging from the Butler's Pantry is Festive and Funny
<
94
Oriental Minimalism Branding
Oriental Minimalism Branding
The Oriental Collection by Yves Saint Laurent Exudes Sophistication
<
93
Tactile Pesticide Packaging
Tactile Pesticide Packaging
These Natural Insecticides Wear Green Ingredients on Their Sleeves
<
92
Balanced Botanical Beverages
Balanced Botanical Beverages
The Lotus Botanical Elixir is a Harmonious Package
<
91
Simplistic Bottle Branding
Simplistic Bottle Branding
The Magasin Cafe's Bottle Designs Are Graphic and Simple in Style
<
90
Minimalist Gin Branding
Minimalist Gin Branding
The Cotswolds Distillery Gin Has a Darkened and Masculine Look
<
89
Droplet Wine Branding
Droplet Wine Branding
The Vin de Loire Design Has a Minimalist Look
<
88
Solar Phase Wine Packaging
Solar Phase Wine Packaging
Sun Wines by Mousegraphics Turns to Nature for Inspiration
<
87
Refreshing Drink Branding
Refreshing Drink Branding
Ashridge Offers Organic Sparkling Options That Are Vibrantly Packaged
<
86
Shockingly Sparse CD Covers
Shockingly Sparse CD Covers
Kanye West's 'Yeezus' Cover Art is Made Up of Only the Essentials
<
85
Swatch-Accented Canisters
Swatch-Accented Canisters
Small Job Paint Packaging Emphasizes the Approachable Paint Chip
<
84
Minimal Maternal-Themed Lotions
Minimal Maternal-Themed Lotions
The Skincare Bottles for Mama Skin Provide Motherly Sayings
<
83
Chromatic Laptop Packaging
Chromatic Laptop Packaging
The HP Chromebook 11 Boxes Are Colorful, Minimal and Eco-Friendly
<
82
Rude Beer Branding
Rude Beer Branding
Stout Sarel Features the Middle Finger on the Front
<
81
Grizzly Bear Beer Branding
Grizzly Bear Beer Branding
Brooks Dry Cider Packaging Illustrates History Surrounding its Origin
<
80
Shapely Juice Pouches
Shapely Juice Pouches
This Juice Packaging Concept Plays Up Natural Fruit Shapes and Colors
<
79
Clinical Iced Coffees
Clinical Iced Coffees
Flavored Iced Coffee Products Offer Doses of Delicious Distraction
<
78
Geometric Clothing Tags
Geometric Clothing Tags
Sergi Ferrando Gives Lifegist's Branding Meaning via Minimalist Visuals
<
77
Christmas Candy Boxes
Christmas Candy Boxes
CLINIC 212's Holiday Client Present Includes 12 Types of Treats
<
76
Holistic Pet Branding
Holistic Pet Branding
This Branding Identity and Packaging is Simple Yet Visually Expressive
<
75
Minimalist Olive Oil Branding
Minimalist Olive Oil Branding
Yanni’s Olive Grove Receives a Simplistic Makeover
<
74
Bare-Bones Chocolate Branding
Bare-Bones Chocolate Branding
Kyla Tom Packages Sweets in the Most Minimalist Manner Possible
<
73
Minimalist Grape Wine Packaging
Minimalist Grape Wine Packaging
Dulovalogatas Wine Shows the First Step of Wine Production
<
72
Prescription Alcohol Packaging
Prescription Alcohol Packaging
These Wine Labels Have Been Modelled on the Look of Pill Bottles
<
71
Tantalizingly Smooth Skincare Bottles
Tantalizingly Smooth Skincare Bottles
The ETINA HAPPY Packaging is Youthful and Bright
<
70
Gin Diver Bottles
Gin Diver Bottles
This Alcohol Bottle Features Illustrations That Play with the Liquid Inside
<
69
Gothic Alcohol Branding
Gothic Alcohol Branding
Nuevas Rias Gets a Sophisticated Design by CB'a Design Solutions
<
68
Stylish Scandinavian Detergents
Stylish Scandinavian Detergents
The Tangent Garment Care Line Boasts Minimalist Nordic Branding
<
67
Simply Marked Mason Jars
Simply Marked Mason Jars
Fatworks Oil Packaging Sheds the Visual Weight of Too Much Image and Text
<
66
Typographic Dairy Containers
Typographic Dairy Containers
This Milk Packaging Marks Traditional Products with Modernized Type
<
65
Emotion-Driven Soup Packaging
Emotion-Driven Soup Packaging
Mine Design Focuses on Feelings for 'Love Soup'
<
64
Unelaborate Heart Branding
Unelaborate Heart Branding
H & M Packaging Plainly Expresses Care for its Customers
<
63
Fluorescent Wine Labels
Fluorescent Wine Labels
This Concept Glowing Wine Bottle Label Brightens Up a Dark Bottle of Red
<
62
Unisex Perfume Packaging
Unisex Perfume Packaging
'& Fragrance' is Designed for Both Men and Women
<
61
Flavored Drinking Straws
Flavored Drinking Straws
Tubulars' Straws Infuse Plain Milk with Tasty Flavors
<
60
Earthy Oil Packaging
Earthy Oil Packaging
Picked in June Olive Oil Features a Woodsy Design
<
59
UV-Protected Oil Bottles
UV-Protected Oil Bottles
This Olive Oil Bottle Design Keeps Contents as Fresh as Possible
<
58
Candidly Branded Cartons
Candidly Branded Cartons
Discipline Packaging Has Simple and Direct Descriptions of its Contents
<
57
Luxurious Aqua Branding
Luxurious Aqua Branding
Vue Luxury Water Exudes a High-Quality Look
<
56
Cool Contraceptive Branding
Cool Contraceptive Branding
I'm Siberian Condoms Uses Temperature to Temp its Northern Consumers
<
55
Holistic Apothecary Branding
Holistic Apothecary Branding
Tonic Room's Web Design Reflects Its Commitment to Organic Methods
<
54
Darkly Silky Coffee Packaging
Darkly Silky Coffee Packaging
The Alabaster Coffee Co.'s Black Coffee Bags Look Deliciously Smooth
<
53
Headphone-Branded Bags
Headphone-Branded Bags
KebecSon Packaging Realistically Represents the Store's Stock
<
52
Mouthy Rice Packaging
Mouthy Rice Packaging
SOOK Touts a More Playful Nature Than Most Rice Package Designs
<
51
Artisan Brew Branding
Artisan Brew Branding
This Left Field Cider Co Bottle Design is Elegantly Rustic
<
50
Bold Eye-Catching Branding
Bold Eye-Catching Branding
B.Seen Eyecare Packaging Makes the Purpose of the Product Obvious
<
49
Giftable Holiday Chocolates
Giftable Holiday Chocolates
Tenfold Creative Designed a Christmas Gift with Mystery
<
48
Symbolic Beverage Branding
Symbolic Beverage Branding
Fruit Icon Juice Packaging Uses Succulent Graphics for Global Flavors
<
47
Feminine Vitamin Packaging
Feminine Vitamin Packaging
Glokio's Vitamin Packaging Design is Pure and Simple
<
46
Bold Text Vino Branding
Bold Text Vino Branding
Viet Huynh Uses Engaging Typography for His Redesign of JAQK Wine
<
45
Hand-Lettered Logos
Hand-Lettered Logos
Sara Marshall's Brand by Hand Reimagines Iconic International Logos
<
44
Simplistic Pastel Packaging
Simplistic Pastel Packaging
Regina Chocolate Branding Leaves the Details to the Delicious Flavors
<
43
Ultra Minimal Booze Branding
Ultra Minimal Booze Branding
Kings County Distillery Puts Simple Labels on Its Moonshine
<
42
Subtle Dairy Branding
Subtle Dairy Branding
The Aplos Brand Boasts Stylish Minimalist Dairy Packaging
<
41
Modest Legume Merchandizing
Modest Legume Merchandizing
Bean Bags Branding Packages its Product Honestly
<
40
Palatable Lime Green Packaging
Palatable Lime Green Packaging
Tacie's Kitchen Branding Exudes a Citrus, Savory Appeal
<
39
Loving Beer Bottles
Loving Beer Bottles
Honeymoon Black Kiss is Packaged in a Minimal Dark Beer Bottle, with Love
<
38
Immaculate Beverage Marketing
Immaculate Beverage Marketing
Innocent Juices Were Rebranded with Decluttered and Haloed Fruits
<
37
Merited Chocolate Packaging
Merited Chocolate Packaging
The Merit Chocolate Badges Make Sure You've Earned Your Treat
<
36
Elegant Bottle Branding
Elegant Bottle Branding
Leeds Juicery Relies on a Simple and Clean Design for a Healthy Spin
<
35
Elegant Eco-Friendly Branding
Elegant Eco-Friendly Branding
Valia Skincare Packaging is Gorgeous and Good to the Planet
<
34
Wine-Inspired Water Bottles
Wine-Inspired Water Bottles
This Water Design Concept Brands Spring Water Like a Fine Wine
<
33
Bare Bound Branding
Bare Bound Branding
String Meat Packaging Minimizes Waste and Communicates Authentic Taste
<
32
Artisinal Ice Cream Branding
Artisinal Ice Cream Branding
Lorem Ipsum Debuts a Branding Upgrade
<
31
Rustic Takeout Packaging
Rustic Takeout Packaging
This Takeout Packaging Design Channels the Brand's Traditional Values
<
30
Tubular Tote Branding
Tubular Tote Branding
Yield Picnic Bag Packaging Compactly Contains a Convenient Product
<
29
Chemist Perfume Packaging
Chemist Perfume Packaging
Valiram Perfume Uses a Scientific Branding Aesthetic
<
28
Elegant Apothecary Branding
Elegant Apothecary Branding
Reorient Tonic Packaging Looks for Inspiration from Old East
<
27
Comforting Frozen Packaging
Comforting Frozen Packaging
Dona Dinda's Frozen Food Box Designs Blend Tradition and Modernity
<
26
Minimalist Pastry Packaging
Minimalist Pastry Packaging
This Mr Holmes Bakehouse Package Design is Perfectly San Francisco
<
25
Unisex Bath Products
Unisex Bath Products
Purearth Boasts Minimalist Branding that Will Appeal to All Genders
<
24
Delicate Milk Tea Branding
Delicate Milk Tea Branding
This Pretty Milk Tea Packaging Design is Feminine and Organic
<
23
Pixelated Cosmetics Packaging
Pixelated Cosmetics Packaging
The Packaging Range for This British Makeup Brand is Blooming
<
22
Vintage Biscotti Packaging
Vintage Biscotti Packaging
The Biscotti Brothers Bakery Branding has an Especially Artisanal Look
<
21
Achromatic Patterned Wine Bottles
Achromatic Patterned Wine Bottles
The Wine Bottle Packaging for ‘Bigagnoli’ is Classic
<
20
Minimalist Tea Packaging
Minimalist Tea Packaging
2 Tea Bags Celebrates the Idea of "Tea for Two"
<
19
Invigorating Health Branding
Invigorating Health Branding
The Jugen Design Initiative Utilizes a Vintage Aesthetic
<
18
Minimalist Beer Bottles
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
<
17
Minimal Modular Branding
Minimal Modular Branding
Urbino Packaging Embodies the Formal Regularity of its Contents
<
16
Secret Garden Branding
Secret Garden Branding
This Organic Cafe Branding Channels Images of an Idyllic Forest
<
15
Healthy Minimalist Food Packaging
Healthy Minimalist Food Packaging
Aleia's Gluten Free Products Focus on Key Ingredients
<
14
Bright Cosmetic Packaging
Bright Cosmetic Packaging
Project Charisma by Ken Lo Highlights Creative Paper Branding
<
13
Minimalist Milk Branding
Minimalist Milk Branding
The Milk Bottle Design for Sarda Farms Modern, but Vintage-Inspired
<
12
Form-Fitting Fromage Branding
Form-Fitting Fromage Branding
Shorf Cheese Packaging Expresses Ingredient Honesty
<
11
Experimental Beer Branding
Experimental Beer Branding
Assorted Beer Packaging Asserts That Identity Design Inevitably Evolves
<
10
Lumber Lid Branding
Lumber Lid Branding
Savannah Bee Honey Packaging Exudes the Beauty of Product and Production
<
9
Hipster Juice Packaging
Hipster Juice Packaging
Dose Introduces a Colorful Brand Redesign
<
8
Product-Outlining Packaging
Product-Outlining Packaging
Corella Meat Branding Indicates the Exact Cut of the Animal Inside
<
7
Sweetly Simple Branding
Sweetly Simple Branding
Gibbs Honey Packaging Embodies the Basics of Product and Producer
<
6
Clinical Beauty Branding
Clinical Beauty Branding
This Cosmetics Concept for an Organic Beauty Brand is Ultramodern
<
5
Cute Corpselike Branding
Cute Corpselike Branding
Gubble Bum Packaging has a Sinister Inner Layer
<
4
Buzzing Beverage Branding
Buzzing Beverage Branding
B Honey Cachaca Sting Packaing has a Sweetly Striped Aesthetic
<
3
Paint-Dipped Packaging
Paint-Dipped Packaging
Eleia Olive Oil Branding Mimics the Protective Treatment of Vines
<
2
Back-to-Basics Branding
Back-to-Basics Branding
People's Supermarket Packaging Reinvigorates No-Name Wrappers
<
1
Minimalist Gourmet Branding
Minimalist Gourmet Branding
The My Olive Tree Product Packaging Modernizes Tradition
<