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100 Examples of Minimalistic Branding

From Hipster Juice Packaging to Simply Marked Mason Jars

— May 19, 2015 — Marketing
The look of a minimalistic branding design may seem a clean cut and boring to some but this marketing strategy is growing to be just as popular as other forms of branding.

While pop art and other creative branding show to be attention-grabbing and exhibit a great deal of expressiveness, numerous brands have been leaning towards more minimal branding. While visual branding is very important, some brands prefer a more minimal approach where its product is stripped of the creative fluff and left with only the important things. This technique focuses on the basics of design, which in turn allows clients to focus on the importance of the brand.

Though it may not be as eye-catching as a colorful label or billboard, minimalistic branding has proven to be just as effective
6.9
Score
Popularity
Activity
Freshness
99
Fishy Wine Branding
Fishy Wine Branding
Hungerford Hill Winery Went with an Ocean-Inspired Look
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98
Adventure-Branded Beer
Adventure-Branded Beer
The New Shackleton Beers Line is Inspired by Explorer Sir Ernest Shackleton
<
97
Silk-Inspired Wine Packaging
Silk-Inspired Wine Packaging
Alex Beltechi Made a Label Look Similar to the Soft Fabric
<
96
Festive Pie Packaging
Festive Pie Packaging
This Packaging from the Butler's Pantry is Festive and Funny
<
95
Color-Coded Vino Labels
Color-Coded Vino Labels
The Carre Rouge & Carre Blanc Wine Bottles are Sharply Minimal
<
94
Oriental Minimalism Branding
Oriental Minimalism Branding
The Oriental Collection by Yves Saint Laurent Exudes Sophistication
<
93
Droplet Wine Branding
Droplet Wine Branding
The Vin de Loire Design Has a Minimalist Look
<
92
Balanced Botanical Beverages
Balanced Botanical Beverages
The Lotus Botanical Elixir is a Harmonious Package
<
91
Tactile Pesticide Packaging
Tactile Pesticide Packaging
These Natural Insecticides Wear Green Ingredients on Their Sleeves
<
90
Simplistic Bottle Branding
Simplistic Bottle Branding
The Magasin Cafe's Bottle Designs Are Graphic and Simple in Style
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89
Minimalist Gin Branding
Minimalist Gin Branding
The Cotswolds Distillery Gin Has a Darkened and Masculine Look
<
88
Swatch-Accented Canisters
Swatch-Accented Canisters
Small Job Paint Packaging Emphasizes the Approachable Paint Chip
<
87
Solar Phase Wine Packaging
Solar Phase Wine Packaging
Sun Wines by Mousegraphics Turns to Nature for Inspiration
<
86
Minimal Maternal-Themed Lotions
Minimal Maternal-Themed Lotions
The Skincare Bottles for Mama Skin Provide Motherly Sayings
<
85
Shockingly Sparse CD Covers
Shockingly Sparse CD Covers
Kanye West's 'Yeezus' Cover Art is Made Up of Only the Essentials
<
84
Refreshing Drink Branding
Refreshing Drink Branding
Ashridge Offers Organic Sparkling Options That Are Vibrantly Packaged
<
83
Shapely Juice Pouches
Shapely Juice Pouches
This Juice Packaging Concept Plays Up Natural Fruit Shapes and Colors
<
82
Chromatic Laptop Packaging
Chromatic Laptop Packaging
The HP Chromebook 11 Boxes Are Colorful, Minimal and Eco-Friendly
<
81
Holistic Pet Branding
Holistic Pet Branding
This Branding Identity and Packaging is Simple Yet Visually Expressive
<
80
Rude Beer Branding
Rude Beer Branding
Stout Sarel Features the Middle Finger on the Front
<
79
Grizzly Bear Beer Branding
Grizzly Bear Beer Branding
Brooks Dry Cider Packaging Illustrates History Surrounding its Origin
<
78
Christmas Candy Boxes
Christmas Candy Boxes
CLINIC 212's Holiday Client Present Includes 12 Types of Treats
<
77
Clinical Iced Coffees
Clinical Iced Coffees
Flavored Iced Coffee Products Offer Doses of Delicious Distraction
<
76
Minimalist Grape Wine Packaging
Minimalist Grape Wine Packaging
Dulovalogatas Wine Shows the First Step of Wine Production
<
75
Bare-Bones Chocolate Branding
Bare-Bones Chocolate Branding
Kyla Tom Packages Sweets in the Most Minimalist Manner Possible
<
74
Minimalist Olive Oil Branding
Minimalist Olive Oil Branding
Yanni’s Olive Grove Receives a Simplistic Makeover
<
73
Gothic Alcohol Branding
Gothic Alcohol Branding
Nuevas Rias Gets a Sophisticated Design by CB'a Design Solutions
<
72
Geometric Clothing Tags
Geometric Clothing Tags
Sergi Ferrando Gives Lifegist's Branding Meaning via Minimalist Visuals
<
71
Emotion-Driven Soup Packaging
Emotion-Driven Soup Packaging
Mine Design Focuses on Feelings for 'Love Soup'
<
70
Gin Diver Bottles
Gin Diver Bottles
This Alcohol Bottle Features Illustrations That Play with the Liquid Inside
<
69
Tantalizingly Smooth Skincare Bottles
Tantalizingly Smooth Skincare Bottles
The ETINA HAPPY Packaging is Youthful and Bright
<
68
Simply Marked Mason Jars
Simply Marked Mason Jars
Fatworks Oil Packaging Sheds the Visual Weight of Too Much Image and Text
<
67
Prescription Alcohol Packaging
Prescription Alcohol Packaging
These Wine Labels Have Been Modelled on the Look of Pill Bottles
<
66
Unelaborate Heart Branding
Unelaborate Heart Branding
H & M Packaging Plainly Expresses Care for its Customers
<
65
Unisex Perfume Packaging
Unisex Perfume Packaging
'& Fragrance' is Designed for Both Men and Women
<
64
Candidly Branded Cartons
Candidly Branded Cartons
Discipline Packaging Has Simple and Direct Descriptions of its Contents
<
63
Stylish Scandinavian Detergents
Stylish Scandinavian Detergents
The Tangent Garment Care Line Boasts Minimalist Nordic Branding
<
62
Typographic Dairy Containers
Typographic Dairy Containers
This Milk Packaging Marks Traditional Products with Modernized Type
<
61
Cool Contraceptive Branding
Cool Contraceptive Branding
I'm Siberian Condoms Uses Temperature to Temp its Northern Consumers
<
60
Flavored Drinking Straws
Flavored Drinking Straws
Tubulars' Straws Infuse Plain Milk with Tasty Flavors
<
59
Earthy Oil Packaging
Earthy Oil Packaging
Picked in June Olive Oil Features a Woodsy Design
<
58
Fluorescent Wine Labels
Fluorescent Wine Labels
This Concept Glowing Wine Bottle Label Brightens Up a Dark Bottle of Red
<
57
Bold Eye-Catching Branding
Bold Eye-Catching Branding
B.Seen Eyecare Packaging Makes the Purpose of the Product Obvious
<
56
Mouthy Rice Packaging
Mouthy Rice Packaging
SOOK Touts a More Playful Nature Than Most Rice Package Designs
<
55
Headphone-Branded Bags
Headphone-Branded Bags
KebecSon Packaging Realistically Represents the Store's Stock
<
54
Darkly Silky Coffee Packaging
Darkly Silky Coffee Packaging
The Alabaster Coffee Co.'s Black Coffee Bags Look Deliciously Smooth
<
53
UV-Protected Oil Bottles
UV-Protected Oil Bottles
This Olive Oil Bottle Design Keeps Contents as Fresh as Possible
<
52
Giftable Holiday Chocolates
Giftable Holiday Chocolates
Tenfold Creative Designed a Christmas Gift with Mystery
<
51
Hand-Lettered Logos
Hand-Lettered Logos
Sara Marshall's Brand by Hand Reimagines Iconic International Logos
<
50
Simplistic Pastel Packaging
Simplistic Pastel Packaging
Regina Chocolate Branding Leaves the Details to the Delicious Flavors
<
49
Luxurious Aqua Branding
Luxurious Aqua Branding
Vue Luxury Water Exudes a High-Quality Look
<
48
Modest Legume Merchandizing
Modest Legume Merchandizing
Bean Bags Branding Packages its Product Honestly
<
47
Symbolic Beverage Branding
Symbolic Beverage Branding
Fruit Icon Juice Packaging Uses Succulent Graphics for Global Flavors
<
46
Palatable Lime Green Packaging
Palatable Lime Green Packaging
Tacie's Kitchen Branding Exudes a Citrus, Savory Appeal
<
45
Holistic Apothecary Branding
Holistic Apothecary Branding
Tonic Room's Web Design Reflects Its Commitment to Organic Methods
<
44
Bold Text Vino Branding
Bold Text Vino Branding
Viet Huynh Uses Engaging Typography for His Redesign of JAQK Wine
<
43
Feminine Vitamin Packaging
Feminine Vitamin Packaging
Glokio's Vitamin Packaging Design is Pure and Simple
<
42
Ultra Minimal Booze Branding
Ultra Minimal Booze Branding
Kings County Distillery Puts Simple Labels on Its Moonshine
<
41
Artisan Brew Branding
Artisan Brew Branding
This Left Field Cider Co Bottle Design is Elegantly Rustic
<
40
Loving Beer Bottles
Loving Beer Bottles
Honeymoon Black Kiss is Packaged in a Minimal Dark Beer Bottle, with Love
<
39
Immaculate Beverage Marketing
Immaculate Beverage Marketing
Innocent Juices Were Rebranded with Decluttered and Haloed Fruits
<
38
Subtle Dairy Branding
Subtle Dairy Branding
The Aplos Brand Boasts Stylish Minimalist Dairy Packaging
<
37
Merited Chocolate Packaging
Merited Chocolate Packaging
The Merit Chocolate Badges Make Sure You've Earned Your Treat
<
36
Elegant Bottle Branding
Elegant Bottle Branding
Leeds Juicery Relies on a Simple and Clean Design for a Healthy Spin
<
35
Tubular Tote Branding
Tubular Tote Branding
Yield Picnic Bag Packaging Compactly Contains a Convenient Product
<
34
Elegant Eco-Friendly Branding
Elegant Eco-Friendly Branding
Valia Skincare Packaging is Gorgeous and Good to the Planet
<
33
Artisinal Ice Cream Branding
Artisinal Ice Cream Branding
Lorem Ipsum Debuts a Branding Upgrade
<
32
Wine-Inspired Water Bottles
Wine-Inspired Water Bottles
This Water Design Concept Brands Spring Water Like a Fine Wine
<
31
Minimalist Pastry Packaging
Minimalist Pastry Packaging
This Mr Holmes Bakehouse Package Design is Perfectly San Francisco
<
30
Rustic Takeout Packaging
Rustic Takeout Packaging
This Takeout Packaging Design Channels the Brand's Traditional Values
<
29
Bare Bound Branding
Bare Bound Branding
String Meat Packaging Minimizes Waste and Communicates Authentic Taste
<
28
Comforting Frozen Packaging
Comforting Frozen Packaging
Dona Dinda's Frozen Food Box Designs Blend Tradition and Modernity
<
27
Chemist Perfume Packaging
Chemist Perfume Packaging
Valiram Perfume Uses a Scientific Branding Aesthetic
<
26
Unisex Bath Products
Unisex Bath Products
Purearth Boasts Minimalist Branding that Will Appeal to All Genders
<
25
Achromatic Patterned Wine Bottles
Achromatic Patterned Wine Bottles
The Wine Bottle Packaging for ‘Bigagnoli’ is Classic
<
24
Pixelated Cosmetics Packaging
Pixelated Cosmetics Packaging
The Packaging Range for This British Makeup Brand is Blooming
<
23
Elegant Apothecary Branding
Elegant Apothecary Branding
Reorient Tonic Packaging Looks for Inspiration from Old East
<
22
Minimalist Tea Packaging
Minimalist Tea Packaging
2 Tea Bags Celebrates the Idea of "Tea for Two"
<
21
Minimalist Beer Bottles
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
<
20
Vintage Biscotti Packaging
Vintage Biscotti Packaging
The Biscotti Brothers Bakery Branding has an Especially Artisanal Look
<
19
Secret Garden Branding
Secret Garden Branding
This Organic Cafe Branding Channels Images of an Idyllic Forest
<
18
Minimal Modular Branding
Minimal Modular Branding
Urbino Packaging Embodies the Formal Regularity of its Contents
<
17
Delicate Milk Tea Branding
Delicate Milk Tea Branding
This Pretty Milk Tea Packaging Design is Feminine and Organic
<
16
Bright Cosmetic Packaging
Bright Cosmetic Packaging
Project Charisma by Ken Lo Highlights Creative Paper Branding
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15
Healthy Minimalist Food Packaging
Healthy Minimalist Food Packaging
Aleia's Gluten Free Products Focus on Key Ingredients
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14
Invigorating Health Branding
Invigorating Health Branding
The Jugen Design Initiative Utilizes a Vintage Aesthetic
<
13
Form-Fitting Fromage Branding
Form-Fitting Fromage Branding
Shorf Cheese Packaging Expresses Ingredient Honesty
<
12
Experimental Beer Branding
Experimental Beer Branding
Assorted Beer Packaging Asserts That Identity Design Inevitably Evolves
<
11
Minimalist Milk Branding
Minimalist Milk Branding
The Milk Bottle Design for Sarda Farms Modern, but Vintage-Inspired
<
10
Hipster Juice Packaging
Hipster Juice Packaging
Dose Introduces a Colorful Brand Redesign
<
9
Lumber Lid Branding
Lumber Lid Branding
Savannah Bee Honey Packaging Exudes the Beauty of Product and Production
<
8
Cute Corpselike Branding
Cute Corpselike Branding
Gubble Bum Packaging has a Sinister Inner Layer
<
7
Sweetly Simple Branding
Sweetly Simple Branding
Gibbs Honey Packaging Embodies the Basics of Product and Producer
<
6
Clinical Beauty Branding
Clinical Beauty Branding
This Cosmetics Concept for an Organic Beauty Brand is Ultramodern
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5
Product-Outlining Packaging
Product-Outlining Packaging
Corella Meat Branding Indicates the Exact Cut of the Animal Inside
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4
Paint-Dipped Packaging
Paint-Dipped Packaging
Eleia Olive Oil Branding Mimics the Protective Treatment of Vines
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3
Buzzing Beverage Branding
Buzzing Beverage Branding
B Honey Cachaca Sting Packaing has a Sweetly Striped Aesthetic
<
2
Back-to-Basics Branding
Back-to-Basics Branding
People's Supermarket Packaging Reinvigorates No-Name Wrappers
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1
Minimalist Gourmet Branding
Minimalist Gourmet Branding
The My Olive Tree Product Packaging Modernizes Tradition
<