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Purearth Boasts Minimalist Branding that Will Appeal to All Genders

 - Apr 24, 2015
References: purearth.asia & thedieline
Purearth embraces unisex bath products that are great not only for individuals, but couples and family homes as well. After all, littering the washroom with various essentials can be an eyesore. It also helps that Purearth's packaging is as pure as its name.

Following a minimalist style that balances between masculinity and femininity perfectly, the unisex bath products are black and white with delicate typography. Designed by Neo Khama, the Hong Kong brand offers creams, elixirs, body mists, deodorants and soaps. As written on its website, "Harnessing the potency of pure plant oils, flowers and herbs, Purearth offers ethical, wild harvested skincare and wellness products and seeks to foster a culture of conscious consumption. I directed the redesign of the logo, packaging, website and print material to elevate the brand to a more premium, sophisticated and contemporary level."