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Top 100 Cosmetics Trends of 2015

From Superfood Face Serums to Custom Nail Polish Kiosks

— January 30, 2016 — Fashion
A look at the top 2015 cosmetics trends reveals a growing demand for products that are not only good for consumers, but also good for the planet. Although organic and cruelty-free cosmetics have been around for quite some time, new technology has made these brands more visible and more accessible. As a result, many consumers are shopping around for all-natural versions of their favorite products.

The shift towards chemical-free comestics is similar to the movement towards more natural food products. As a result, many brands have made an effort to create products that are made from organic and plant-based ingredients. This also means a renewed effort to produce cosmetics that are cruelty-free.

In part, the shift towards natural cosmetics also comes as a result of increased access to brands from all over the world. As the top 2015 cosmetics trends reveal, consumers are eager to test out new beauty products from countries such as South Korea and Japan.

For deeper insights into how the cosmetics industry is changing, consult Trend Hunter's 2016 Trend Report.
5.1
Score
Popularity
Activity
Freshness
97
Seductive Floral Fragrances
Seductive Floral Fragrances
The Exotic Velvet Orchid Tom Ford Perfume is Spicy Yet Very Feminine
<
96
Homemade Underarm Bars
Homemade Underarm Bars
This DIY Deodorant Project Contains Healthy and All-Natural Ingredients
<
95
Portable Skincare Packs
Portable Skincare Packs
Nugg Beauty's Face Mask Pouches are Perfect for On the Go Use
<
94
Conceptual Cosmetic Portraits
Conceptual Cosmetic Portraits
Oyster Magazine's Micro Beauty Shoot is Artistically Bold
<
93
Opulent Skincare Gadgets
Opulent Skincare Gadgets
The CACI Microlift Facial Toning Device is Bejeweled for Valentine's Day
<
92
Pastel Eyeliner Collections
Pastel Eyeliner Collections
Dior's Pastel Eyes Sticks Come in a Myriad of Fresh Spring Hues
<
91
Singer-Inspired Flash Tattoos
Singer-Inspired Flash Tattoos
Rihanna Teams Up with Jacquie Aiche to Create a Line of Temp Tattoos
<
90
Disney Princess Cosmetics
Disney Princess Cosmetics
The MAC x Cinderella Collection is Fresh-Faced and Feminine
<
89
Pouting Beauty Portraits
Pouting Beauty Portraits
Design Scene's Donna Exclusive Features Newcomer Donna V
<
88
Organic Shaving Soaps
Organic Shaving Soaps
Etsy's Ravenscourt Apothecary Shop Boasts Handmade Skincare Accessories
<
87
Responsible Organic Skincare
Responsible Organic Skincare
Farm to Girl's Organic Skin Care Products Are Fair & Responsible
<
86
Color-Customizing Salons
Color-Customizing Salons
eSalon Offers Offers Customization as an Alternative to Boxed Hair Color
<
85
Superfood Face Serums
Superfood Face Serums
Goji Beaute's Cosmetic Product is Made with a Gem of Nutrition
<
84
Rhinestone Couture Makeup
Rhinestone Couture Makeup
The Rodarte Glitter Eyeliner Has Completely Changed the Makeup Game
<
83
Feminine Princess Cosmetics
Feminine Princess Cosmetics
Etude Cosmetics' Etoinette Range is Inspired by Parisian History
<
82
Superfood-Powered Cosmetics
Superfood-Powered Cosmetics
Supermood’s Organic Cosmetics Are Enriched with Potent Ingredients
<
81
Digital Makeup Artists
Digital Makeup Artists
MODA by Foreo 3D Prints Complete Cosmetic Looks in 30 Seconds
<
80
Surgical Anti-Aging Masks
Surgical Anti-Aging Masks
The T.P.O V-Banding Mask Wraps Around Your Ears to Stay in Place
<
79
Smart Skin Scanners
Smart Skin Scanners
This Compact Cubic Skincare Devices Acts Like Your Personal Beauty Trainer
<
78
Custom Nail Polish Kiosks
Custom Nail Polish Kiosks
The Esmalte Machine Offers Thousands of Nail Polish Color Combinations
<
77
All-Natural Cosmetics ATMs
All-Natural Cosmetics ATMs
These 3FLOZ Vending Machines Sell Travel-Sized Beauty in Airports
<
76
Semi-Permanent Freckle Cosmetics
Semi-Permanent Freckle Cosmetics
These Self-Adhesive Stencils Can Be Used to Create Faux Freckles
<
75
Pop Culture Makeup Transformations
Pop Culture Makeup Transformations
Paolo Ballesteros Channels His Inner Caitlyn Jenner
<
74
Diplomatic Beauty Boutiques
Diplomatic Beauty Boutiques
The Aesop Fukuoka is Inspired by the City's History of Trade
<
73
Organic Middle Eastern Cosmetics
Organic Middle Eastern Cosmetics
Green Bar's Product Range Includes Botanical Oils and Skincare
<
72
Makeover-Assisting Apps
Makeover-Assisting Apps
The YouCam Makeup App is a Virtual Cosmetic Kit
<
71
Beauty Store Ads
Beauty Store Ads
The L'Officiel III Campaign Shows How Beauty is Stronger Than the Beast
<
70
Numeric Perfume Packaging
Numeric Perfume Packaging
Aromatologic's Fragrance Packaging Taps into Ancient Philosophy
<
69
Food-Based Beauty Lines
Food-Based Beauty Lines
Skin Food is a Korean Beauty Collection is Derived from Fresh Foods
<
68
Beauty Tutorial Apps
Beauty Tutorial Apps
Through Sephora, Map My Beauty Shows How and Where to Apply Cosmetics
<
67
Artisan Aromatherapy Soap
Artisan Aromatherapy Soap
Cleanse With Benefits is a Range of Luxury Soap Inspired by Nature
<
66
Chinese Beauty Gadgets
Chinese Beauty Gadgets
This Wei Beauty Skin-Balancing Treatment Incorporates Ancient Philosophy
<
65
Phone-Charging Cosmetic Cases
Phone-Charging Cosmetic Cases
This Device Combines a Beauty Compact with a Power Charger
<
64
Neon Eyeshadow Editorials
Neon Eyeshadow Editorials
Volt Magazine's Primavera Beauty Story Boasts Colorful Cosmetics
<
63
Cosmetic Camouflage Photography
Cosmetic Camouflage Photography
Axel Chang's Makeup Boasts Artistic and Intricate Details
<
62
Sticker Makeup Editorials
Sticker Makeup Editorials
Design Scene's FEELS Image Series Boasts Vibrant Cosmetics
<
61
Colorful Skincare Packaging
Colorful Skincare Packaging
HerBEAU Boasts Phytotherapeutic Products in Compact Designs
<
60
Spectral Skincare Branding
Spectral Skincare Branding
These Vivid Beauty Products Stimulate Synesthetic Engagement
<
59
Nomadic Couture Portraits
Nomadic Couture Portraits
Designs Scene's Exceptional Editorial is Inspired by Abstract Imagery
<
58
Fruity Cosmetics Packaging
Fruity Cosmetics Packaging
This Peach Baviphat Peeling Gel Comes in a Fresh Jar
<
57
MOD Makeup Editorials
MOD Makeup Editorials
Harper's Bazaar Spain's Latest Beauty Feature Celebrates Retro Opulence
<
56
Face-Enhancing Jewelry
Face-Enhancing Jewelry
This Wired Jewelry Collection by Akiko Shinzato Challenges Beauty Standards
<
55
Skin Health Apps
Skin Health Apps
ModiFace's New Apple Watch Skin Care App Uses Skin Scanners and Real-Time Cameras
<
54
Terrifying Makeup Transformations
Terrifying Makeup Transformations
Redditor Manatee94 Creates Gory and Gruesome Face Paintings
<
53
Interactive Skincare Ads
Interactive Skincare Ads
Neutrogena's Hands-On Ad Entertains While Selling Makeup Removal Wipes
<
52
Sassy Makeup Pouches
Sassy Makeup Pouches
This Adorable Makeup Pouch Declares That Lipstick is All You Need
<
51
Cutesy Cosmetics Cases
Cutesy Cosmetics Cases
This Tony Moly Packaging Takes on the Form of a Bunny
<
50
Abstract Art Manicures
Abstract Art Manicures
Fall For DIY's Brush Stroke Nail Art is Easy and Fashion-Forward
<
49
Bioactive Beauty Drinks
Bioactive Beauty Drinks
Beauty & Go's Drinks Promote a Healthy Glow from the Inside Out
<
48
Ferocious Temporary Tattoos
Ferocious Temporary Tattoos
The Shark Finger Tattoo Features JAWS Around Your Cuticles
<
47
Collaborative Cosmetic Packaging
Collaborative Cosmetic Packaging
The Aromatologic Scent Packaging Involved Several Designers
<
46
Eccentric Beauty Editorials
Eccentric Beauty Editorials
L’Officiel Thailand's 'Scarlett Passion' Story Boasts Vintage Makeup
<
45
Multicolor Eyeshadow Editorials
Multicolor Eyeshadow Editorials
Snejana Onopka Stars in a Retro Themed Beauty Shoot for Allure
<
44
Milestone Party Makeovers
Milestone Party Makeovers
Natalia Zurawska Gives the Trend Hunter Ladies Glamorous Looks
<
43
Mixologist Beauty Editorials
Mixologist Beauty Editorials
Kukbuk Magazine‘s Cosmetic Photoshoot Features Artisan Cocktails
<
42
Illusionary Eyeshadow Art
Illusionary Eyeshadow Art
Laurie Simmons Blurs Perception With Her 'How We See' Series
<
41
Dewy Beauty Portraits
Dewy Beauty Portraits
Harper’s Bazaar Indonesia's Into The Gloss Image Series is Fresh-Faced
<
40
Sophisticated Skincare Brands
Sophisticated Skincare Brands
Moreish is a Luxury Skincare Range from New Zealand
<
39
Portable Shampoo Packaging
Portable Shampoo Packaging
These Hair Product Packaging Designs are Chic and Luggage-Inspired
<
38
Feline-Inspired Eye Paintings
Feline-Inspired Eye Paintings
Tal Peleg's Cat-Inspired Makeup Art Takes the Cat Eye to a New Level
<
37
Gothic Male Makeup
Gothic Male Makeup
The Givenchy Mens FW15 Runway Features Scale-Like Artistic Vision
<
36
Elaborate Makeup Art
Elaborate Makeup Art
Jordan Hanz Creates Incredibly Looks that Enchant and Frighten
<
35
Experiental Scent Bars
Experiental Scent Bars
Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience
<
34
Bejeweled Runway Masks
Bejeweled Runway Masks
The Givenchy’s Spring Runway Show Featured Romantic Lace Masks
<
33
Theatrical Graffiti Cosmetics
Theatrical Graffiti Cosmetics
This Male Makeup Editorial is Artistic and Visually Bold
<
32
Modernist Makeup Applications
Modernist Makeup Applications
I-D's Pre-Fall Issue Features Contemporary Art Cosmetics
<
31
Eerie Two-Faced Makeup
Eerie Two-Faced Makeup
The Jacquemus AW15 Collection Reflects on Society's Double Standard
<
30
Glittered Armpit Hair
Glittered Armpit Hair
Katrina Molson Has Glittered Her Armpits for a Bizarre Beauty Movement
<
29
Unisex Bath Products
Unisex Bath Products
Purearth Boasts Minimalist Branding that Will Appeal to All Genders
<
28
Halloween-Inspired Body Makeup
Halloween-Inspired Body Makeup
This Artist Transforms Herself into Spooky Halloween Characters
<
27
Clinical Cosmetics Packaging
Clinical Cosmetics Packaging
The Laboratorio Ahal Boasts Understated Scientific Branding
<
26
Dramatic Face Paint Editorials
Dramatic Face Paint Editorials
This 'Geometric Beauty' Photoshoot Uses Skin as its Canvas
<
25
Artistic Makeup Photography
Artistic Makeup Photography
Sunday Times Style‘s Painted Lady Editorial Features Vibrant Cosmetics
<
24
Optical Illusion Packaging
Optical Illusion Packaging
Chloe Galea Designs a Strong Identity for Makeup Brand Uzuri
<
23
All-Natural Sensorial Skincare
All-Natural Sensorial Skincare
Herbivore Botanicals is a Forward-Thinking Organic Beauty Company
<
22
Pixelated Cosmetics Packaging
Pixelated Cosmetics Packaging
The Packaging Range for This British Makeup Brand is Blooming
<
21
Beauty Transformation GIFs
Beauty Transformation GIFs
Elle Muliarchyk Playfully Captures Dramatic Makeovers
<
20
Plastic Mask Runways
Plastic Mask Runways
The AW15 Undercover Plastic Surgery Runway Screams Youthful Beauty
<
19
Clay-Covered Beauty Portraits
Clay-Covered Beauty Portraits
L'Officiel Singapore's 'State Of Clay' Image Series is Conceptual
<
18
Op-Art Beauty Editorials
Op-Art Beauty Editorials
Zodiac Magazine‘s Abstract Geometry Story Features Costume Makeup
<
17
Eco-Friendly Organic Deodorants
Eco-Friendly Organic Deodorants
This Non-Toxic Deodorant Comes in Biodegradable Paper Packaging
<
16
Whimsical Black Tattoos
Whimsical Black Tattoos
Caitlin Thomas Creates Body Ink Designs That are Deceptively Simple
<
15
Glam Rock Beauty Editorials
Glam Rock Beauty Editorials
HGISSUE's Burning the Ground Story Boasts Wild Rocker Makeup
<
14
Bright Cosmetic Packaging
Bright Cosmetic Packaging
Project Charisma by Ken Lo Highlights Creative Paper Branding
<
13
Skin-Scrubbing Devices
Skin-Scrubbing Devices
The Labelle Ultrasonic Spatula by Trophy Skin Removes Dirt Without a Brush
<
12
Chemical-Free Skincare Branding
Chemical-Free Skincare Branding
Naravan is an All-Natural Cosmetics Range with a Simple Look
<
11
Anti-Aging Face Wraps
Anti-Aging Face Wraps
This Unique Skincare Gadget Uses Exercise to Keep Skin Taut
<
10
Delicately Branded Soaps
Delicately Branded Soaps
Vice and Velvet is a Collection of Pretty Handmade Vegan Bath Products
<
9
Biodegradable Cosmetics Packaging
Biodegradable Cosmetics Packaging
This Organic Lip Balm Set Comes in Eco-Friendly Paper Tubes
<
8
Bust-Toning Hand Massagers
Bust-Toning Hand Massagers
The Breast Gymnastics Hand Massager Helps Create a Perkier Bust
<
7
Iridescently Fierce Photoshoots
Iridescently Fierce Photoshoots
Jake Farra Captures a Vibrantly Dark Beauty Story
<
6
Tapered Cosmetic Packaging
Tapered Cosmetic Packaging
This Cosmetic Packaging Design Features Reusable Boxes and Pouches
<
5
Clinical Beauty Branding
Clinical Beauty Branding
This Cosmetics Concept for an Organic Beauty Brand is Ultramodern
<
4
Avant-Garde Sci-Fi Cosmetics
Avant-Garde Sci-Fi Cosmetics
10 Magazine's Junya Watanabe Story Highlights Conceptual Looks
<
3
Seductive Makeup Editorials
Seductive Makeup Editorials
Beauty Scene's Luscious Exclusive Highlights Vibrant Lipstick Hues
<
2
Glamorous Beauty Pop-Ups
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
<
1
Blossoming Beauty Editorials
Blossoming Beauty Editorials
Vogue Japan‘s Ondria Hardin Photoshoots Features Floral Imagery
<