Held in March of 2015 in London, the 'Curls Best Friend' Benefit beauty pop-up was a pristinely branded, glamorous affair. The multi-level space that played host to the beauty and cocktail bar included a curl station, brow waxing and tinting and a photobooth. The first floor is a 1950s-inspired beauty pop-up that is bursting with charisma and features a delicate palette of pink, white and yellow that references the brand's Roller Lash product.
The second floor of the 'Curls Best Friend' pop-up by Benefit featured the Noir Bar, a hidden watering hole inspired by the brand's best-selling mascara. Open during evenings for the month-long run of the pop-up, the space was romantic and boasted an espresso martini on its menu.