Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

26 Examples of Multipurpose Pop-Ups

From Branded Skate Park Pop-Ups to Seafaring Beauty Pop-Ups

— May 27, 2016 — Business
In recent years, multipurpose pop-ups have become a clever way for brands to showcase their products and demonstrate how these items can be used by the consumer. Not only do these kinds of pop-ups create a more interactive shopping experience, but they also help consumers connect to the brand by giving them a chance to test out the products themselves.

One of the reasons multipurpose pop-ups have become a popular option for brands is because of the flexibility they provide. Since pop-up shops are only open for a short period of time, brands can easily provide a host a services that compliment its products. For instance, beauty brands such as Kiehl's and Benefit have launched pop-ups offering professional grooming and salon services on-site.

Another reason that brands favor multipurpose pop-ups is because it gives them an opportunity to showcase their identity. For example, at a recent Reebok pop-up, brand ambassadors were performing exercises in the store to demonstrate the brand's commitment to fitness. Similarly, Patagonia created a mobile store made from recycled materials in order to promote the brand's culture of sustainability.
5.5
Score
Popularity
Activity
Freshness
26
Leather-Oriented Pop-Ups
Leather-Oriented Pop-Ups
The Valextra Concept Store Included a Leather Restoration Service
<
25
Temporary eCommerce Storefronts
Temporary eCommerce Storefronts
Australia Post is Trialling eCommerce Pop-Ups at Post Offices
<
24
Crowdsourced Pop-Up Beauty Shops
Crowdsourced Pop-Up Beauty Shops
Birchbox is Letting Fans Decide the Location of Its Pop-Up Shops
<
23
Sports Bra Pop-Ups
Sports Bra Pop-Ups
The 548 Richmond NTC Shop Showcases the Revolutionary Nike Pro Rival Bra
<
22
Pop-Up Styling Stations
Pop-Up Styling Stations
L'Oréal is Introducing 'Studio Pro' with a Complimentary Styling Service
<
21
Clothing Repair Pop-Ups
Clothing Repair Pop-Ups
The Patagonia Worn Wear Truck is Travelling Across the US Fixing Gear
<
20
Cinematic Beauty Pop-Ups
Cinematic Beauty Pop-Ups
The New Kiehl's Pop-Up Celebrates the Premier of Zoolander 2
<
19
Milestone Skate Culture Hubs
Milestone Skate Culture Hubs
This House of Vans Toronto Pop-Up Celebrates the Brand's 50 Years
<
18
Video Game-Inspired Pop-Ups
Video Game-Inspired Pop-Ups
The Maple Store Pop-Up Sold Merchandise for the Online Game MapleStory
<
17
Shirt-Pressing Cafes
Shirt-Pressing Cafes
This Unique Cafe in Japan Has Maids That Will Iron Your Garments
<
16
Short-Term Retail Agency Pop-Ups
Short-Term Retail Agency Pop-Ups
The Appear Here Paris Highlights the Brand's Unique B2B Platform
<
15
Bookworm Fashion Shops
Bookworm Fashion Shops
Sonia Rykiel's Tokyo Fashion Pop-Up Puts Garments and Books on Display
<
14
Seafaring Beauty Pop-Ups
Seafaring Beauty Pop-Ups
Beauty Brand Benefit is Hosting a 1960s-Inspired Pop-Up on a Ship
<
13
Kind Skincare Pop-Ups
Kind Skincare Pop-Ups
London's Simple Skincare Pop-Up Accepts Kindness as Payment
<
12
Branded Skate Park Pop-Ups
Branded Skate Park Pop-Ups
The Nike SB Garage Recently Opened Its Doors in Brooklyn
<
11
Relaxing Chocolate Bar Pop-Ups
Relaxing Chocolate Bar Pop-Ups
The Dairy Milk Medley Lounge Offers Chocolate and Beauty Treatments
<
10
VR-Powered Hybrid Retail
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
<
9
Interactive Menswear Stores
Interactive Menswear Stores
The 'Dandy Lab' Creates a Hybrid Shopping Experience for Men
<
8
Male Pampering Pop-Ups
Male Pampering Pop-Ups
The Pop-Up Bottega Veneta Barber Shop Debuts the Brand's Shave Line
<
7
Beauty Brand Lifestyle Pop-Ups
Beauty Brand Lifestyle Pop-Ups
The Cabin West Pop-Up Includes a Hair Salon and Curated Bookshop
<
6
Experimental Fashion Pop-Ups
Experimental Fashion Pop-Ups
This Imaginative Pop-Up Shop Offers a Number of Convenient Services
<
5
Futuristic Fitness Galleries
Futuristic Fitness Galleries
Nike has Invaded a Gallery to Promote a Holiday Collection
<
4
Branded Fitness Park Pop-Ups
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
<
3
Sneaker Heritage Festival Venues
Sneaker Heritage Festival Venues
The Nike Air Max Con Hong Kong Event Shows the Shoe's History
<
2
Sophisticated Clubhouse Pop-Ups
Sophisticated Clubhouse Pop-Ups
The Johnnie Walker Blue Store is Modeled After a Gentlemen's Club
<
1
Glamorous Beauty Pop-Ups
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
<