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26 Examples of Multipurpose Pop-Ups

From Branded Skate Park Pop-Ups to Seafaring Beauty Pop-Ups

— May 27, 2016 — Business
In recent years, multipurpose pop-ups have become a clever way for brands to showcase their products and demonstrate how these items can be used by the consumer. Not only do these kinds of pop-ups create a more interactive shopping experience, but they also help consumers connect to the brand by giving them a chance to test out the products themselves.

One of the reasons multipurpose pop-ups have become a popular option for brands is because of the flexibility they provide. Since pop-up shops are only open for a short period of time, brands can easily provide a host a services that compliment its products. For instance, beauty brands such as Kiehl's and Benefit have launched pop-ups offering professional grooming and salon services on-site.

Another reason that brands favor multipurpose pop-ups is because it gives them an opportunity to showcase their identity. For example, at a recent Reebok pop-up, brand ambassadors were performing exercises in the store to demonstrate the brand's commitment to fitness. Similarly, Patagonia created a mobile store made from recycled materials in order to promote the brand's culture of sustainability.
5.3
Score
Popularity
Activity
Freshness
26
Leather-Oriented Pop-Ups
Leather-Oriented Pop-Ups
The Valextra Concept Store Included a Leather Restoration Service
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25
Temporary eCommerce Storefronts
Temporary eCommerce Storefronts
Australia Post is Trialling eCommerce Pop-Ups at Post Offices
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24
Crowdsourced Pop-Up Beauty Shops
Crowdsourced Pop-Up Beauty Shops
Birchbox is Letting Fans Decide the Location of Its Pop-Up Shops
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23
Sports Bra Pop-Ups
Sports Bra Pop-Ups
The 548 Richmond NTC Shop Showcases the Revolutionary Nike Pro Rival Bra
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22
Milestone Skate Culture Hubs
Milestone Skate Culture Hubs
This House of Vans Toronto Pop-Up Celebrates the Brand's 50 Years
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21
Clothing Repair Pop-Ups
Clothing Repair Pop-Ups
The Patagonia Worn Wear Truck is Travelling Across the US Fixing Gear
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20
Pop-Up Styling Stations
Pop-Up Styling Stations
L'Oréal is Introducing 'Studio Pro' with a Complimentary Styling Service
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19
Video Game-Inspired Pop-Ups
Video Game-Inspired Pop-Ups
The Maple Store Pop-Up Sold Merchandise for the Online Game MapleStory
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18
Cinematic Beauty Pop-Ups
Cinematic Beauty Pop-Ups
The New Kiehl's Pop-Up Celebrates the Premier of Zoolander 2
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17
Short-Term Retail Agency Pop-Ups
Short-Term Retail Agency Pop-Ups
The Appear Here Paris Highlights the Brand's Unique B2B Platform
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16
Shirt-Pressing Cafes
Shirt-Pressing Cafes
This Unique Cafe in Japan Has Maids That Will Iron Your Garments
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15
Bookworm Fashion Shops
Bookworm Fashion Shops
Sonia Rykiel's Tokyo Fashion Pop-Up Puts Garments and Books on Display
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14
Seafaring Beauty Pop-Ups
Seafaring Beauty Pop-Ups
Beauty Brand Benefit is Hosting a 1960s-Inspired Pop-Up on a Ship
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13
Branded Skate Park Pop-Ups
Branded Skate Park Pop-Ups
The Nike SB Garage Recently Opened Its Doors in Brooklyn
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12
Relaxing Chocolate Bar Pop-Ups
Relaxing Chocolate Bar Pop-Ups
The Dairy Milk Medley Lounge Offers Chocolate and Beauty Treatments
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11
Kind Skincare Pop-Ups
Kind Skincare Pop-Ups
London's Simple Skincare Pop-Up Accepts Kindness as Payment
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10
VR-Powered Hybrid Retail
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
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9
Interactive Menswear Stores
Interactive Menswear Stores
The 'Dandy Lab' Creates a Hybrid Shopping Experience for Men
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8
Male Pampering Pop-Ups
Male Pampering Pop-Ups
The Pop-Up Bottega Veneta Barber Shop Debuts the Brand's Shave Line
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7
Beauty Brand Lifestyle Pop-Ups
Beauty Brand Lifestyle Pop-Ups
The Cabin West Pop-Up Includes a Hair Salon and Curated Bookshop
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6
Experimental Fashion Pop-Ups
Experimental Fashion Pop-Ups
This Imaginative Pop-Up Shop Offers a Number of Convenient Services
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5
Futuristic Fitness Galleries
Futuristic Fitness Galleries
Nike has Invaded a Gallery to Promote a Holiday Collection
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4
Branded Fitness Park Pop-Ups
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
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3
Sneaker Heritage Festival Venues
Sneaker Heritage Festival Venues
The Nike Air Max Con Hong Kong Event Shows the Shoe's History
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2
Sophisticated Clubhouse Pop-Ups
Sophisticated Clubhouse Pop-Ups
The Johnnie Walker Blue Store is Modeled After a Gentlemen's Club
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1
Glamorous Beauty Pop-Ups
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
<